Sergio Collalto

Designer behind 320+ brand, web and digital marketing projects for clients in education, health, finance, publishing and consumer goods.

What I deliver
• Brand identities, guidelines and packaging
• Sales pages, lead-capture funnels, email campaigns and web design systems
• Social and paid-ad campaigns, plus e-books, reports and presentations
• Websites built and maintained with WordPress, Elemen

Ran a 5-person cross-functional team (design, YouTube, reels, social/copy and strategy) at a legal education platform, setting the content calendar and the go-to-market plan across organic and paid channels.

Funnels and launches
• Dual lead-generation funnels (ManyChat and landing-page tracks) built around a PDF lead magnet
• Full launch kit for a flagship course: sales page, emails, traffic crea

Led one web designer and owned landing and sales pages for a legal education brand, shipping 15+ infoproduct sales pages every month.

Weekend rebuild
When the hosting provider wiped the entire site after a billing failure on the finance side, I rebuilt and relaunched 48 sales pages in a single weekend, working only from archived copy and restoring near-100% fidelity, while adding improvements tha

Led a two-person team (one social media specialist, one designer) alongside my agency work, delivering visual design, social content and campaign materials for a public-service-oriented client.

• Web pages and campaign banners built and maintained with WordPress, Elementor, Claude Code and Lovable
• Priorities and upcoming materials reviewed in weekly briefings with the client team

Brazilian health tech that builds an AI-powered electronic medical record for doctors and clinics: voice transcription of consultations, automated patient follow-up and digitally signed documents.

I worked with the Maia Health marketing team from January to October 2024 as the designer for ads and web pages, and also designed a few product screens.

• Ads: designed the ad creatives for digital ca

For four years I was the designer behind a Brazilian beauty and cosmetics brand, handling everything visual from the store shelf to the screen.

Product and print
• Packaging for 15+ cosmetics in the catalog, plus retail bags and two to three seasonal collections a year, taken from concept to print-ready files
• Worked side by side with the print shop and packaging vendors on die-cutting, varnish

Creative lead for a 3D visualization studio, directing a team of two designers and working directly with the subject-matter expert on high-ticket digital launches.

• Blender renders for product visualization and editorial campaigns, delivered as production-ready assets for paid media, email and landing pages
• Supporting landing pages and promotional banners for every 3D product launch, built in

Led a 3-person team (designer, copywriter, social media specialist) that produced weekly ad creatives for cold-traffic campaigns, covering a recurring subscription product and individual book titles. The operation ran 5 to 6 titles at once on a rolling 45-day launch cycle, all year round.

3D covers before the book existed
• Averaged 4 titles launched per month, with roughly 30 Blender renders per

Led the paid-traffic ad creative team inside a 4-designer group, working on launches of digital products in the business and entrepreneurship niche.

• Landing pages and funnel assets for each launch, refined in rounds based on campaign performance
• Site sections and promotional banners built in WordPress and Elementor
• Midjourney (via Discord) and ChatGPT used to speed up ad and page concepts
•

Founded and ran an independent production company that filmed and produced 15+ live DVD releases for regional touring bands across the Northeast.

• Multi-camera capture of live shows, video editing and graphic design (DVD covers and packaging), handled end to end for every release
• Weekly planning with each band to align filming logistics and DVD production

Co-ran an 8-person agency split into 6 departments: designers, a workshop team of welders and wrappers, and 2 printers.

• Worked across the full in-house workflow, from design concept to physical fabrication and print delivery

Produced print collateral, editorial layouts, signage, and packaging for local retail and corporate clients across offset and digital press runs.
• Managed pre-press processes including file preparation, color correction, and supplier coordination.
• Joined weekly briefing and alignment meetings with clients and print vendors to review production schedules.