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Giulia OcañaGO
Open to opportunities

Giulia Ocaña

@giuliaocaa

Lead Marketing Designer at DreamShaper who contributed visual guidelines adopted in the 2024 company rebranding.

Brazil
Message

At DreamShaper, I lead visual execution for multichannel marketing campaigns, creating digital assets, social media content, email graphics, presentations, and promotional materials. I turn briefs and business goals into clear visual concepts with teams across Marketing, Product, Sales, Customer Success, and Content.

I contributed to DreamShaper’s 2024 company rebranding, developing visual and communication guidelines adopted across the organization. I also develop adaptable templates, brand assets, and visual libraries for recurring campaigns.

At ROCK CONTENT, I created more than 760 e-books and 330 infographics for brands in different industries, making complex information clear and visually engaging. I completed more than 450 client collaborations while working to varied brand guidelines and production requirements.

Through independent client projects, I design visual identities, campaign materials, and social media assets. I combine copywriting, storytelling, and content planning with design to support consistent brand messaging.

Experience

Work history, roles, and key accomplishments

DR
Current

Lead Marketing Designer

DreamShaper

Aug 2023 - Present (3 years 2 months)

Lead visual execution of multichannel marketing campaigns, creating digital assets, social media content, email marketing graphics, presentations, and promotional materials. Contributed to the 2024 company rebranding, developing visual and communication guidelines adopted by the organization.

IP
Current

Designer, Social Media & Content Strategist

Independent Client Projects

Jan 2019 - Present (7 years 9 months)

Design visual identities, digital campaign materials, social media assets, and communication pieces for client brands across sectors. Combine copywriting, storytelling, and content planning with design to support consistent brand messaging and audience engagement.

Education

Degrees, certifications, and relevant coursework

Federal University of Santa Maria logoFM

Federal University of Santa Maria

Bachelor of Arts, Social Communication

Bachelor of Arts in Social Communication with a focus on Editorial Production, completed in 2018.

Federal University of Santa Maria logoFM

Federal University of Santa Maria

Advanced InDesign, Design

Completed advanced training in InDesign.

ZU

Zupi.Live

Layout Design Workshop, Design

Completed a workshop on layout design.

RU

Rock Content University

SEO, CRO & Social Media, Marketing

Completed training in SEO, CRO, and social media.

IA

IaShots

IaShots Workshop, Design

Completed a workshop on IaShots.

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