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Nicole Connors

@nicoleconnors

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I build scalable creative operations and marketing programs that increase throughput for global brands.

United States

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What I'm looking for

I'm looking to lead creative operations or marketing programs where I can build scalable workflows, improve resource allocation, align cross-functional teams, and help creative organizations deliver high-impact work.

At Uber, I build the operating systems behind global creative work—centralizing intake, prioritizing portfolios, and balancing internal teams, agencies, and freelancers against business-critical deadlines. I co-created the internal creative team’s operating model and manage multi-million-dollar budgets, utilization reporting, and capacity planning.

Previously at Wells Fargo, I led end-to-end digital marketing campaigns across UX, video, landing pages, SEO/SEM, podcasts, and events, helping drive an 84% increase in CTR for primary campaigns. I bring more than 10 years of experience turning complex creative and marketing inputs into streamlined programs, stronger cross-functional alignment, and measurable results.

Experience

Work history, roles, and key accomplishments

Current

Senior Creative Operations & Resource Manager

Current

Uber

Sep 2023 - Present (3 years 1 month)

Serves as the operational backbone of the global Creative department, building scalable workflows, intake pipelines, and capacity management models. Co-created the studio vision and operating model, managed multi-million-dollar budgets, and led talent acquisition and workforce planning.

Creative Operations Resource Management Capacity Planning Enrollment Strategy Budget Management Agile Workflows AI Workflows Jira Airtable Smartsheet Google Analytics

Global Marketing Program Manager

Uber

Mar 2021 - Sep 2023 (2 years 6 months)

Managed global marketing programs and supported the operational framework for Uber's internal creative team. Drove cross-functional alignment and creative execution across multi-channel integrated campaigns.

Marketing Program Management Cross functional Alignment Creative Operations Stakeholder Management

Digital Marketing Program Manager

Wells Fargo

Jan 2016 - Jan 2021 (5 years)

Led multi-channel creative and digital marketing campaigns for Corporate Investment Banking and Commercial lines of business. Achieved an 84% increase in CTR for primary project campaigns and a 49% increase in CTR on social media for major Equipment Finance campaigns.

Digital Marketing Campaign Management SEO SEM UX Video Production Landing Pages Podcasts Event Management Brand Standards

Marketing Consultant

Wells Fargo

Jan 2013 - Jan 2016 (3 years)

Managed project lifecycles from intake to completion for Wholesale Marketing and Internal Communications teams. Spearheaded budgeting, timeline development, billing, and resource allocation across cross-functional teams.

Project Management Budgeting Resource Allocation Cross functional Leadership Risk Mitigation

Visual Brand & Graphics Coordinator

University of California, Berkeley

Jan 2013 - Dec 2013 (11 months)

Directed production schedules and creative strategies for promotional print and digital campaigns.

Creative Strategy Production Scheduling Digital and Print Campaigns

Project Coordinator

Pottery Barn

Jan 2012 - Dec 2012 (11 months)

Managed worldwide signage timelines and production vendors, including supporting the grand opening of Pottery Barn's first Australian flagship store.

Project Coordination Vendor Management Timeline management

Design & Marketing Manager

Hard Candy Cases LLC

Jan 2010 - Dec 2012 (2 years 11 months)

Managed brand standards across domestic and international product launches. Fast-tracked to Senior Designer.

Brand Management Product Launch Design

Professional Athlete

Sydney

Jan 2009 - Dec 2010 (1 year 11 months)

Professional water polo player.

Education

Degrees, certifications, and relevant coursework

Loyola Marymount University

Bachelor of Arts, Communication and Fine Arts

Activities and societies: NCAA Division I Student-Athlete, Member of LMU Women's Water Polo Team, All-American Honors 2008, 2009

Bachelor of Arts in Communication and Fine Arts with a minor in Business Administration, emphasizing Marketing. NCAA Division I student-athlete on the Women's Water Polo Team with All-American Honors in 2008 and 2009.