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Devin Dearth

@devindearth

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Creative operations leader at Digital Media Management who scaled Peacock’s production to 13,000 assets.

United States

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At Digital Media Management, I globalized creative operations by bringing a 12-person U.S. team together with 30+ international resources across four regions. The follow-the-sun model doubled capacity, accelerated turnaround by 24 hours, and supported more than 20 global clients.

For Peacock’s national launch, I led production of 1,000+ social-first assets across six platforms, generating 26M+ impressions and 10M+ video views. I also built Peacock’s creative production infrastructure and scaled its always-on operation to deliver approximately 13,000 assets over three years.

Experience

Work history, roles, and key accomplishments

Global Senior Project Manager

Digital Media Management

Jan 2023 - Jan 2026 (3 years)

Spearheaded globalization of creative operations, unifying U.S. and international teams to establish a follow-the-sun model. Directed multidisciplinary teams and owned financial planning across $2–$5M annual client portfolios.

Creative Operations Production Management Resource Planning Budget Management Team Leadership Client Relations RFP Strategy Quality Control (QC)Asset Management

Project Manager – Peacock

Digital Media Management

Jan 2020 - Jan 2023 (3 years)

Led creative production for Peacock's national launch and award-winning '30 Days' campaign, delivering 1,000+ original social-first assets. Built creative production infrastructure and scaled an always-on content operation to deliver approximately 13,000 assets over three years.

Creative Production Social Media Strategy Campaign Management Content Strategy Asset Delivery Budget Management Team Leadership

Global Creative Content Consultant

Universal Pictures Home Entertainment

Jan 2018 - Jan 2020 (2 years)

Developed and launched a new social-first content strategy, transforming Home Entertainment campaigns into fan-focused storytelling. Led end-to-end creative strategy and production across 24 film campaigns, expanding creative output up to 10×.

Creative Strategy Content Production Social Media Campaign Management Budget Management Agency Management Audience Insights

Global Creative Services Manager

Universal Pictures Home Entertainment

Jan 2016 - Jan 2018 (2 years)

Owned end-to-end creative production across a $16M–$20M annual Home Entertainment portfolio. Managed global adaptation and approval processes across 40+ international territories, ensuring market-specific packaging and campaign materials were cleared for release.

Creative Production Global Coordination Vendor Management Print Production Budget Management Stakeholder Management Quality Control

Global Creative Services Coordinator

Universal Pictures Home Entertainment

Jan 2014 - Jan 2016 (2 years)

Supported Creative Services Managers across global Home Entertainment campaigns, managing asset acquisition and distribution, production tracking, and agency deliverables. Ensured brand, copy, and legal requirements were met through final delivery.

Asset Management Production tracking Agency Coordination Quality Control Brand compliance