Marissa Alarcon

At Flowcarbon, I built the event marketing vertical and generated $2.4 million in revenue through a global portfolio of 18+ events reaching 20,000+ attendees. I scaled Carbon Smart Summit into a flagship New York sustainability conference and accelerated enterprise deal cycles across North America, EMEA, and APAC.

I lead strategic partnerships end to end, from initial pitch through renewal, converting 40% of first-year clients into long-term partners. I also developed measurement and attribution frameworks that drove 38% higher engagement, 32% search-visibility growth, and a 40% increase in partner renewal rates.

Previously at Hearst, I defined brand growth positioning across 18 creative portfolios and built international partnerships with organizations including ESPN, A&E Global Media, and Netflix. These efforts generated $200 million in revenue across Asia, Europe, and LATAM while increasing brand visibility and audience engagement.

My background also includes researching $229 million in digital media investments and supporting $4.3 billion in Debt Capital Markets transactions at Cantor Fitzgerald. I enjoy connecting marketing, partnerships, events, investor communications, and cross-functional strategy to create measurable commercial results.