Marina Gurgel

Founded and evolved a consultancy focused on brand, website, and customer experience systems for consumer product businesses. Launched and positioned Lance and Digitalist AI, and built lifecycle email funnels that grew revenue.

Led direct-to-consumer growth initiatives across multi-channel retail environments. Integrated CX, Fulfilment, and Retail Experience strategies to improve conversion, retention, and margin performance.

Created marketing strategies and managed a team of five to deliver projects on time and with quality. Improved email conversion from 1.5% to 3.2% for Playgroup NSW through segmentation and preference center.

Helped founders develop and launch the business, focusing on brand and strategy. Delivered and executed client growth strategies using CRO, SEO, EDM, social media, and paid ads.

Built marketing and business plans for new clients from MVP to activation, audited e-commerce performance, and advised on channel mix and budget allocation.

Analysed consumer data and produced monthly trend reports to find revenue opportunities for clients, guide targeted advertising, and identify new industries for business growth.

Coordinated marketing activities for the studio.

Coordinated marketing and events activities for the organization.

Assisted with digital marketing tasks as an intern.

Pursued an MBA in Business Administration from 2020 to 2022.

Completed an Advanced Diploma in Leadership and Management from 2017 to 2018.

Completed a Diploma in Project Management from 2016 to 2017.

Completed a Bachelor of Marketing and Advertising from 2010 to 2013.

Completed an International Business Diploma in 2015.