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Mariana Osorio

@marianaosorio

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Senior marketing designer at Vendoo who created Design Autonomy, helping teams produce 2–3× more on-brand creative.

Colombia

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At Vendoo, I’ve spent five years creating campaign work for Growth and Marketing, from landing pages and lifecycle emails to paid social and sales decks. I shipped the yearly-plans campaign across landing pages, emails, in-product banners, and social in two weeks.

I built Vendoo’s illustration system and Figma library from scratch, then created Design Autonomy: custom Claude skills connected to the brand system so the team can make on-brand assets themselves. With templates and AI tools, creative output increased 2–3×.

At Versa Digital, I create custom Webflow sites and campaign assets for clients from brief to launch. For a car-rental client, the winning paid-social ad generated 163 WhatsApp conversations at USD $0.24 each in its first week.

Experience

Work history, roles, and key accomplishments

Current

Founder & Design Autonomy Consultant

Current

Versa Digital

Jan 2026 - Present (9 months)

Provides custom Webflow sites, brand and campaign assets for clients in LATAM, US, and EU. Developed the Design Autonomy method to enable client teams to create on-brand assets independently.

Webflow Branding Campaign Design Paid Social A B Testing AI Tools Design Systems Client Management

Current

Senior Visual Designer

Current

Vendoo

Jan 2020 - Present (6 years 9 months)

Owns day-to-day design for Growth and Marketing, including landing pages, lifecycle emails, paid and organic social, in-product banners, and sales decks. Built the illustration system and Figma library from scratch and created AI tools for self-serve design.

Figma Webflow HubSpot Illustrator Photoshop InDesign After Effects lottie Meta Ads Claude Midjourney ChatGpt A B Testing Design Systems Illustration AI Workflows

Current

Independent Brand & Web Design Practice

Current

Self Employed

Jan 2014 - Present (12 years 9 months)

Provides websites, landing pages, and marketing assets for clients in finance, tech, real estate, retail, and hospitality. Includes custom Webflow site for a UK mortgage broker.

Web Design Landing Pages Marketing Assets Webflow Branding

Visual Designer

Playvox

Jan 2016 - Jan 2020 (4 years)

Built the brand from the ground up, including identity, illustration system, website, campaigns, sales materials, and pitch decks. Created reusable templates to enable marketing to produce assets without a designer.

Brand Identity Illustration Web Design Campaign Design Sales Collateral Templates Figma