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karina vargas

@karinavargas2

Graphic designer and art director for Ecopetrol campaigns and brand design at FTC.

Colombia
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At Think Agencia, I directed art for digital pieces across multiple platforms, with Ecopetrol as the main client. I managed creative concepts from the brief through to the final piece.

At FTC, I provided brand strategy and consulting alongside comprehensive graphic design, aligning visual identity to support brand growth. As Líder gráfica at Outsourcing S.A.S Bic, I directed internal and external branding across platforms and led a graphic design team.

My work also includes retail design for Homecenter at Agencia Ideactividad and freelance strategy and graphic design for Colombian brands. I’m drawn to brands that connect on a human level, and I turn ideas into experiences through listening and creative work.

Experience

Work history, roles, and key accomplishments

AI

Diseñadora gráfica

Agencia Ideactividad

Jan 2024 - Feb 2025 (1 year 1 month)

Designed retail materials primarily for Homecenter and produced graphic and interface pieces in Figma.

UI

Diseñadora gráfica

Universidad IBERO

Jan 2013 - Dec 2013 (11 months)

Designed for the Distance Education and Continuing Education portal.

FT

Asesora de marca y diseñadora gráfica

FTC

Sep 2023 - Present (3 years 2 months)

Provided brand strategy and comprehensive graphic design, aligning visual identity to drive brand growth.

Education

Degrees, certifications, and relevant coursework

UC

Universidad Central

Publicidad con énfasis en planning & brand performance, Publicidad

Pursued a degree in Publicidad with emphasis on planning and brand performance.

EL

Escuela de Artes y Letras

Técnico profesional en Diseño gráfico, Diseño gráfico

Completed a technical professional program in graphic design.

HU

HUBOG

Design thinking, Design Thinking

Completed training in Design Thinking.

CD

ChatGPT Course for Product - Designers

ChatGPT Course for Product - Designers: AI Assisted Design, AI Assisted Design

Completed a course on AI-assisted design for product designers.

FI

Fundamentos de Diseño de Interfaces

Fundamentos de Diseño de Interfaces UX/UI, UX/UI

Completed a course on UX/UI interface design fundamentals.

OD

Optimización de Campañas con Google Ads Display

Optimización de Campañas con Google Ads Display, Google Ads

Completed a course on optimizing campaigns with Google Ads Display.

GS

Google ADS Serch

Google ADS Serch, Google Ads

Completed a course on Google Ads Search.

FI

Figma

Figma, Design Tools

Completed a course on Figma.

FU

Fundamentos de Diseño de Interfaces UX/UI

Fundamentos de Diseño de Interfaces UX/UI, UX/UI

Completed a course on UX/UI interface design fundamentals.

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