Beatriz Colina

I'm a senior brand and web designer, mostly working with founder-led teams that are moving fast and juggling a lot at once. My job is usually the same underneath: take whatever's scattered across a dozen files and decks and turn it into something consistent people can actually reuse.

That means designing the brand itself, planning and building out website layouts, and setting up Figma files in a way that doesn't fall apart the moment someone else opens them. Lately I've been going deeper on design systems specifically — reusable components, templates that hold up across platforms, that kind of thing.

A few things I'm consistently good at:

Taking a rough, half-formed idea and giving it real design direction
Building Figma files that other people can actually navigate and use
Designing brand assets that scale across social, web, and longer-form content
Keeping a team visually consistent across everything they ship

Day to day I'm working on branding projects, multi-page websites, content systems, and long PDFs — and I use AI where it helps with research, ideation, and early drafts, though the design judgment part stays mine.