I'm looking for a team where I can lead brand strategy while applying my growing expertise in user-centered digital experience design. I want to translate business goals into Brand Guidelines and UX/UI solutions validated through research, iteration, and scalable Design Systems.
Open to opportunities
Daniel Mejia
@damero
Soy Brand Strategist y UI/UX Designer; traduzco objetivos de negocio en experiencias digitales centradas en el usuario y marcas memorables.
ColombiaWhat I'm looking for
I’m a Brand Strategist and UI/UX Designer with over 9 years of experience building strong brands and user-centered digital experiences. I combine strategic thinking, user research, and visual design to translate business goals into coherent and memorable solutions.
In my current role, I run end-to-end user research, build user flows and information architectures, and create wireframes and prototypes in Figma to validate with users. I also develop scalable design systems, lead usability testing, and—through independent consulting and brand management—deliver brand guidelines, identity systems, and omnichannel communication strategies that strengthen positioning and perception.
Experience
Work history, roles, and key accomplishments
TR
Current
UX/UI Designer
TripleTen
Jan 2025 - Present (1 year 5 months)
Conducted end-to-end user research, built user flows and information architectures, and created Figma wireframes and prototypes to validate improvements with users. Developed design systems and iterated based on usability testing findings.
Current
Ejecuté procesos de User Research y análisis de comportamiento para identificar necesidades y oportunidades de mejora en productos digitales. Diseñé flujos, arquitecturas de información, wireframes y prototipos en Figma, y construí Design Systems escalables para mejorar usabilidad y consistencia.
CI
Current
Brand Strategist & Designer
Consultor Independiente
Jan 2018 - Present (8 years 5 months)
Diseñé estrategias de marca para más de 20 empresas y emprendedores, definiendo posicionamiento y propuesta de valor mediante investigación y workshops. Desarrollé identidades visuales integrales y entregué Brand Guidelines y sistemas de identidad para asegurar implementación consistente.
IC
Current
Brand Strategist & Designer
Independent Consultant
Jan 2018 - Present (8 years 5 months)
Led brand strategy and visual identity work for 20+ companies and entrepreneurs, translating positioning and value propositions into coherent communication systems. Designed brand guidelines and identity toolkits, and facilitated the “Las Cuatro Estaciones” brand discovery workshop to define strategy.
CI
Brand Manager
Consultor Independiente
Jan 2020 - Jan 2025 (5 years)
Lideré la estrategia de marca para alinear coherencia entre comunicación, identidad visual y objetivos de negocio. Diseñé y ejecuté estrategias omnicanal basadas en storytelling y Brand Guidelines, coordinando equipos multidisciplinarios y aplicando metodologías de investigación para mejorar la experiencia del cliente.
Education
Degrees, certifications, and relevant coursework
TR
TripleTen
Bootcamp, UX/UI Design
2025 -
UX/UI Design bootcamp (in progress) at TripleTen starting in 2025.
TripleTen
UX/UI Design Bootcamp, UX/UI Design
2025 -
UX/UI Design Bootcamp enfocada en diseño web y experiencias centradas en el usuario, actualmente en curso.
FA
Flux Academy
Web Design, Web Design
Completed a Web Design program at Flux Academy, strengthening skills for designing digital interfaces and experiences.
FA
Flux Academy
Web Design
2024 -
Completed a Web Design program at Flux Academy in 2024.
FA
Flux Academy
Diseño Web, Web Design
2024 -
Programa de Diseño Web orientado a la construcción de interfaces y experiencias digitales.
Universidad de Medellín
Brand Management
2020 -
Studied Brand Management at Universidad de Medellín in 2020.
CC
Colegiatura Colombiana
Diseño Gráfico Profesional, Graphic Design
2017 -
Programa de Diseño Gráfico Profesional enfocado en fundamentos de diseño y producción de piezas visuales.
Colegiatura Colombiana
Professional Graphic Design, Graphic Design
2017 -
Completed Professional Graphic Design at Colegiatura Colombiana in 2017.
Universidad de Medellín
Gerencia de Marcas, Brand Management
2020 -
Formación en Gerencia de Marcas para desarrollar estrategia y dirección de marca.
Universidad de Medellín
Brand Management, Brand Management
Completed Brand Management coursework at Universidad de Medellín, covering brand strategy and related management topics.
Tech stack
Software and tools used professionally
Availability
Open to opportunities
Location
ColombiaAuthorized to work in
Website
dameroobrand.myportfolio.comPortfolio
dameroobrand.myportfolio.comJob categories
Brand StrategistUI UX DesignerBrand ManagerGraphic DesignerBrand ConsultantSenior Brand StrategistBrand Strategy ManagerBrand Strategy DirectorDirector Of Brand StrategyUX UI DesignerBrand StrategistUX DesignerUser Interface DesignerUI DesignerUI UX DeveloperUX UI DeveloperUI UX DesignUX UI DesignUI UX EngineerUX Researcher
Skills
FigmaFigJamUser FlowsInformation ArchitectureWireframingPrototypingDesign SystemsUI DesignUsability TestingUser Centered DesignUser ResearchUser InterviewsPersonasCustomer Journey MappingCompetitive AnalysisBenchmarkingInsightBrand StrategyBrand and Product PositioningStorytellingVisual IdentityBrand ArchitectureStrategic CommunicationsBrand ResearchAdobe IllustratorAdobe Photoshopadobe indesignAdobe After EffectsWebflowNotionChatGptClaudeGmail
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