Maria Luisa Li Chia
@marialuisalichia
Data Analyst & BI Specialist turning messy numbers into dashboards, insights, and cost-saving decisions.
PhilippinesWhat I'm looking for
I’m a Data Analyst & BI Specialist who turns messy numbers into dashboards, decisions, and cost savings. I bring a finance edge through CPA background and 11+ years across fintech, hospitality, and shared services.
My work focuses on designing dashboards and reports that simplify complex data, then backing them with practical analysis. I’ve created solutions that cut reporting time by 40% and built automated ETL pipelines for real-time KPI monitoring, reducing manual cycles by ~40%.
I also partner cross-functionally to improve how teams make decisions—whether it’s fintech segmentation work that contributed to a 5% uplift in customer conversion, or data models that support pricing, inventory, and retention. I’m comfortable modernizing legacy reporting stacks and enabling stakeholders to independently manage interactive dashboards.
I’ve led finance and analytics efforts end-to-end, including reducing monthly close cycles from ~15 days to 7–10 days and improving audit readiness through standardized workflows. I’m CPA-certified and Azure-trained, and I love coaching others through data storytelling, analytics, and BI.
Experience
Work history, roles, and key accomplishments
Data & BI Training Consultant
Garciarce Management Consultancy Services
Sep 2025 - Present (9 months)
Trained 10+ Malaysian executives across hands-on Power BI sessions, designing executive training materials and tailored real-world use cases. Enabled leadership to independently build and manage interactive dashboards, reducing external data support dependency and scaling analytics to support a digital transformation roadmap.
Data Analyst
Ironmongerydirect
Feb 2023 - Feb 2024 (1 year)
Built automated ETL pipelines for real-time KPI monitoring, reducing manual reporting cycles by ~40%. Modernized a legacy reporting stack, improving report availability, and delivered segmentation analysis that contributed to a 5% uplift in customer conversion.
Finance & Accounting Consultant
Various Startups
Jan 2018 - Jan 2022 (4 years)
Reduced monthly close cycle from ~15 days to 7–10 days and improved audit readiness by standardizing chart of accounts and bookkeeping workflows. Improved cash visibility and contributed to estimated ~10–25% burn rate reduction through cash flow management, cost optimization, and financial controls across 3+ fintech and hospitality ventures.
Finance Supervisor - Villa
Aman
Mar 2017 - Sep 2017 (6 months)
Managed financial operations and reporting for an ultra-luxury villa portfolio, ensuring accuracy across high-net-worth client accounts. Oversaw monthly close, variance analysis, and management reporting for resort operations and progressed from Villa Accountant to Finance Supervisor within two years.
Education
Degrees, certifications, and relevant coursework
Udemy
100 Days of Python - The Complete Python Pro Bootcamp, Python
2022 - 2023
Completed Udemy courses "100 Days of Python" and "The Complete Python Pro Bootcamp" to learn Python programming (July 2022–July 2023).
Philippine School of Business Administration
Bachelor of Science in Accounting, Accounting
2006 - 2010
Earned a Bachelor of Science in Accounting from the Philippine School of Business Administration (June 2006–May 2010).
Availability
Location
PhilippinesAuthorized to work in
Job categories
Skills
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