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Maria Francesca Roca

@mariafrancescaroca

Senior graphic designer driving brand growth through strategic, user-centered visual design.

Canada
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What I'm looking for

I seek a design role where I lead brand-driven visual strategy, craft UX-focused digital experiences, collaborate cross-functionally, and deliver measurable results in a growth-oriented, community-minded team.

I am a Senior Graphic Designer with over 10 years of experience in digital and print media, consumer brand work, presentation design, business development materials, and marketing communications. I excel at delivering brand-consistent graphics, social media assets, motion graphics, and print materials in fast-paced agency and remote environments.

At Moonrock Agency I led print and digital production for marketing campaigns, optimizing workflow and cutting costs by 15%, and developed visual branding elements and templates to ensure consistency across platforms. At ReKTGlobal I produced digital content for esports clients, coordinated event production across international markets, and increased click-through rates by 15%.

I pair technical proficiency in Adobe Creative Suite, Figma, Canva, WordPress and Webflow with user-centered UX and UI experience, project management tools, and a passion for tech and community-driven initiatives. I seek roles where I can craft engaging visual storytelling that strengthens brand presence and drives measurable results.

Experience

Work history, roles, and key accomplishments

BE

UI Designer

Boomzap Entertainment

Mar 2018 - Apr 2019 (1 year 1 month)

Designed UI assets and prototypes for mobile gaming applications and led UX improvements using user research to enhance functionality and accessibility.

Education

Degrees, certifications, and relevant coursework

University Canada West logoUW

University Canada West

Master of Business Administration, Digital Marketing & Branding

2022 - 2024

Completed a Master of Business Administration with a focus on Digital Marketing & Branding, finishing in June 2024.

De La Salle–College of Saint Benilde logoDB

De La Salle–College of Saint Benilde

Bachelor of Arts, Multimedia Arts

2006 - 2010

Earned a Bachelor of Arts in Multimedia, graduating in 2010 with coursework and projects in multimedia and graphic design.

Tech stack

Software and tools used professionally

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Maria Francesca Roca - Lead Graphic Designer - Moonrock Agency | Himalayas