Maria Francesca Roca
@mariafrancescaroca
Senior graphic designer driving brand growth through strategic, user-centered visual design.
What I'm looking for
I am a Senior Graphic Designer with over 10 years of experience in digital and print media, consumer brand work, presentation design, business development materials, and marketing communications. I excel at delivering brand-consistent graphics, social media assets, motion graphics, and print materials in fast-paced agency and remote environments.
At Moonrock Agency I led print and digital production for marketing campaigns, optimizing workflow and cutting costs by 15%, and developed visual branding elements and templates to ensure consistency across platforms. At ReKTGlobal I produced digital content for esports clients, coordinated event production across international markets, and increased click-through rates by 15%.
I pair technical proficiency in Adobe Creative Suite, Figma, Canva, WordPress and Webflow with user-centered UX and UI experience, project management tools, and a passion for tech and community-driven initiatives. I seek roles where I can craft engaging visual storytelling that strengthens brand presence and drives measurable results.
Experience
Work history, roles, and key accomplishments
Lead Graphic Designer
Moonrock Agency
Nov 2022 - Present (2 years 11 months)
Led print and digital production for marketing campaigns, optimizing workflows and cutting costs by 15% while delivering brand-consistent digital and print materials and meeting 100% of deadlines.
Senior Graphic Designer
ReKTGlobal
May 2019 - Nov 2022 (3 years 6 months)
Created marketing materials and merchandise assets for esports teams, produced digital content that increased click-through rate by 15%, and coordinated event production across international markets reducing production costs by 15%.
UI Designer
Boomzap Entertainment
Mar 2018 - Apr 2019 (1 year 1 month)
Designed UI assets and prototypes for mobile gaming applications and led UX improvements using user research to enhance functionality and accessibility.
Founding Partner
Midori Design Works Co. Ltd.
Aug 2015 - Mar 2019 (3 years 7 months)
Co-founded a graphic design consultancy delivering brand identity, signage, experiential graphics, and digital campaigns for corporate clients and events.
Education
Degrees, certifications, and relevant coursework
University Canada West
Master of Business Administration, Digital Marketing & Branding
2022 - 2024
Completed a Master of Business Administration with a focus on Digital Marketing & Branding, finishing in June 2024.
De La Salle–College of Saint Benilde
Bachelor of Arts, Multimedia Arts
2006 - 2010
Earned a Bachelor of Arts in Multimedia, graduating in 2010 with coursework and projects in multimedia and graphic design.
Availability
Location
Authorized to work in
Website
cheeseroca.comJob categories
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