David Tovar

I've built brand identities and high-volume campaign creative for Penny Lane Entertainment, SNDL Growers, and global clients including Ford, Shell, Smirnoff, Nestlé, and Unilever.

At Penny Lane Entertainment, I led a team of 2–3 designers and delivered creative across 2–3 concurrent venues and live-event properties, managing 4–6 simultaneous campaigns spanning posters, digital assets, signage, social content, email, and motion graphics. I also improved design workflows and file systems while overseeing vendors, print budgets, prepress, proofing, and final production quality.

I'm fluent in English and Spanish, and I bring over 20 years of experience creating consistent visual systems across print, digital, retail, experiential, and regulated environments.