Open to opportunities

Carmen Li

@carmenli

Message

Visual designer focused on brand, UI and motion to strengthen connections between people.

Canada

Message

What I'm looking for

I seek roles where I can lead brand and product visual design, collaborate cross-functionally, drive measurable impact and grow in creative leadership.

I am a visual designer based in Vancouver with a focus on brand, UI and motion design. I build cohesive digital experiences that strengthen connections between people and align with business goals.

I have worked across product, marketing and engineering teams at web3 and fintech companies, contributing to brand systems, landing pages, animations and campaigns that clarify product value.

Notable results include improving conversion rates on landing pages (+6.6%) and increasing YouTube click-through rates (+6.2%), and leading creative direction for a virtual conference with over 140K livestream views.

I bring hands-on skills in brand identity, illustration, motion and UI, and I use tools like Figma, Framer and the Adobe Creative Suite to deliver polished, cross-disciplinary work.

Experience

Work history, roles, and key accomplishments

Brand & UI Designer

Celo

Specialized in brand design, UI design and animation to support Celo's mission of financial accessibility, leading brand initiatives and producing motion assets for product experiences.

Brand Identity UI Design Animation Motion Design Illustration Cross Functional Collaboration Visual Design Storyboarding

Visual Designer

Thirdweb

Focused on product marketing, brand building and UI design to improve consistency and polish across surface areas; increased landing page conversion rate by 6.6% and YouTube CTR by 6.2% while supporting product and business teams.

Brand Design UI Design Motion Design Cross Functional Collaboration Landing Page Optimization Visual Design Animation

Brand & Web Designer

Dapper Labs

Handled brand, illustration and web design projects including landing pages, visual diagrams and animations to simplify game mechanics and support campaigns like CryptoKitties and NBA Top Shot.

Brand Design Illustration Web Design Animation Landing Page Design visual communication Motion Design

Product & Motion Designer

Gotrade

Designed animation and UI assets to extend Gotrade's design system and collaborated closely with marketing and engineering to ensure high-quality, cohesive animations.

Animation UI Design Design Systems Motion Design Adobe Creative Suite Framer Figma

Founder / Designer

Pilot

Developed brand identity and landing page for a social trip planner, collaborated with founder and product designer on user insights and finalized the UI design system for young travellers.

Brand Identity Landing Page Design Design Systems User Research Collaboration Visual Design UX

Education

Degrees, certifications, and relevant coursework

Simon Fraser University

Bachelor of Arts, Interactive Arts

Bachelor of Arts in the School of Interactive Arts with focus on product marketing, brand building and UI design; included a Design Concentration and a Minor in Publishing.