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Maria Buitrago

@mariabuitrago

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Product Owner driving e-commerce product strategy and data-informed delivery.

Netherlands

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What I'm looking for

I seek a product-focused role where I can lead e-commerce roadmap decisions, work with cross-functional international teams, use analytics to optimize UX, and deliver measurable business impact in a collaborative, Agile environment.

I am a Product Owner with 7+ years of experience driving product roadmaps and delivering digital customer experiences across e-commerce platforms in retail and tech industries.

I translate business needs into clear requirements, manage backlog refinement, and collaborate with international Scrum teams and stakeholders to deliver measurable business value.

My recent roles include Senior Business Analyst at Wavin, where I mapped the full order management lifecycle and produced data-driven recommendations, and Associate Product Owner at Emakina NL, where I defined 100+ user stories and ensured 95% on-time delivery of prioritized features.

I combine Agile product management, analytics (Google Analytics, Adobe Analytics), and hands-on tools (Jira, Azure, Figma, Miro) to align product vision with KPIs and continuously improve UX and conversion.

Experience

Work history, roles, and key accomplishments

Senior Business Analyst

Wavin

Sep 2024 - Jun 2025 (9 months)

Led cross-functional analysis of the end-to-end order management lifecycle and produced data-driven recommendations that mapped 100% of the lifecycle for Western Europe & Central America, identifying bottlenecks responsible for delays in 50% of orders.

Business Analysis Process Mapping Data Visualization Stakeholder Management Gap Analysis Cross Functional Collaboration

Associate Product Owner

Emakina

Jan 2022 - Aug 2024 (2 years 7 months)

Drove product strategy and backlog management for B2B and B2C eCommerce projects, translating requirements into 100+ actionable user stories and ensuring 95% of prioritized features were delivered on time.

Product Management Backlog Management Agile Scrum Miro Confluence Jira

Product Owner

Sodimac Colombia

Apr 2019 - Dec 2021 (2 years 8 months)

Managed full product lifecycle for 25+ e-commerce solutions, owned 10+ active epics and used Google & Adobe Analytics to drive data-informed iterations that improved digital adoption and omnichannel engagement.

Lifecycle Roadmapping Agile Ecommerce Google Analytics Adobe Analytics

Project Manager

Blacksip

Apr 2018 - Nov 2018 (7 months)

Managed multi-brand e-commerce portfolio and led cross-functional teams to implement peak-season VTEX strategies and site enhancements that met brand KPIs across LATAM.

Project Management VTEX Campaign Planning