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Marcus Silva

@marcussilva4

Senior Content Manager at Vou Mudar Para Portugal and Vou Jogar na Europa, shaping content funnels and lead-generation journeys.

Spain

Message

At Vou Mudar Para Portugal and Vou Jogar na Europa, I own content strategy and digital positioning, connecting brand, audience, customer journeys, and business objectives. I develop editorial plans and content funnels across Instagram, YouTube, and commercial content.

I also plan lead-generation and conversion journeys using keyword triggers, ManyChat, and coordination between content and commercial teams. I analyze audience and performance metrics to refine editorial strategy.

At EMI Marketing e Conteúdo, I lead agency strategy, positioning, and operations across digital marketing, strategic content, branding, and communications. My projects have included 70+ brands and organizations across multiple industries.

Earlier, I managed digital content and event coverage for Cerimonial Rainha Leonor / Pupileira and produced audiovisual work for campaigns and events as a freelancer and for Shopping Barra. At Grupo A TARDE, I managed advertiser and agency relationships and contributed to campaign follow-up and promotional initiatives.

Experience

Work history, roles, and key accomplishments

Current

Senior Content Manager

Current

Vou Mudar Para Portugal / Vou Jogar na Europa

Jul 2026 - Present (4 months)

Owns content strategy and digital positioning for both brands, connecting content, brand, audience, customer journey, and business objectives. Structures personas, editorial pillars, calendars, and content funnels across Instagram, YouTube, and commercial content.

Content Strategy Editorial Planning Social Media Strategy Copywriting Storytelling SEO Social Search Optimization Lead Generation Marketing Automation Creative Direction Project Management Stakeholder Management Marketing Analytics Performance Analysis Audiovisual production ManyChat Bitrix24

Current

Founder & Head of Operations

Current

EMI Marketing e Conteúdo

Jun 2019 - Present (7 years 5 months)

Leads agency strategy, positioning, and operations, focused on digital marketing, strategic content, branding, and communications. Plans editorial and digital strategies, manages clients, projects, timelines, and processes, and supports creative and operational teams.

Digital Marketing Content Strategy Branding Communication Skills Project Management Client Management Team Leadership

Social Media Management & Content Production

Cerimonial Rainha Leonor / Pupileira

Jan 2022 - Mar 2026 (4 years 2 months)

Managed digital presence, editorial planning, and content development for institutional positioning, events, and opportunity generation. Delivered real-time event coverage, Stories, Reels, audiovisual content, paid media support, and performance monitoring.

Social Media Management Content Development Editorial Planning Audiovisual production Paid Media Performance Monitoring

Mobile Content Creator

Shopping Barra

Oct 2020 - Mar 2026 (5 years 5 months)

Produced audiovisual content for promotional campaigns, events, and institutional initiatives, including videos, photography, Reels, and real-time coverage. Collaborated with internal teams to ensure narrative consistency and visual quality.

Audiovisual production Video Production Photography Reels Campaigns Events Brand Consistency

Mobile Content Creator

Freelance

Sep 2020 - Mar 2026 (5 years 6 months)

Planned, captured, and edited videos, photography, Reels, and digital coverage for campaigns, activations, events, and corporate communications. Delivered projects for various brands including Grupo Enashopp, Shopping Barra, Audi Salvador, and others.

Video Production Photography Reels Digital Content Campaigns Events Corporate Communications

Advertising Account Services

Grupo A TARDE

Dec 2016 - Mar 2021 (4 years 3 months)

Managed relationships with advertisers, agencies, and partners, including negotiations, proposals, advertising formats, and campaign follow-up across digital, radio, and print media. Contributed to promotional initiatives, partnerships, communications, and post-sales.