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Marcos MoitasMM
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Marcos Moitas

@marcosmoitas

Director of Product Design at Wave Financial, shaping product design and design systems across a small-business fintech platform.

Canada
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At Wave Financial, I lead a 12-person multidisciplinary design organization supporting the product pillars and partners across Product, Engineering, Customer Support, and Marketing. I set design vision and strategy while staying hands-on with design systems and craft.

I prioritized design vision projects that set a north star for Wave’s user experience, shaped product roadmaps, and provided direction for priorities such as in-app AI features. I also lead the design systems practice, designing token architecture and component patterns with engineering.

Earlier at Wave, I led the design systems team through a brand refresh and design tokens initiative, and created the company’s illustration visual style. I also supported redesigning key user flows for the Wave Money mobile app.

Experience

Work history, roles, and key accomplishments

WF

Lead, Product Design

Wave Financial

Aug 2024 - Dec 2024 (4 months)

Promoted to lead the Product Design team during organizational change, setting design direction across multiple product surfaces. Established operational backbone including design ops, hiring, and cross-functional design process.

WF

Product Creative Lead

Wave Financial

Jun 2021 - Jul 2022 (1 year 1 month)

Bridged product design and brand, leading creation of shared visual assets with marketing experiences. Created illustration visual style and led implementation on technical side of design systems, supporting redesign of key user flows.

WF

Senior Product Designer

Wave Financial

Mar 2019 - Jun 2021 (2 years 3 months)

Owned and improved design libraries, contributing to a more cohesive experience built consistently. Implemented design systems governance flows to lay foundation for growth and improve flexibility.

RC

Visual Designer

Rogers Communications

Aug 2015 - Dec 2016 (1 year 4 months)

Worked as a visual designer at Rogers Communications.

FR

Freelance Designer

Freelance

Dec 2014 - Jul 2015 (7 months)

Worked as a freelance designer.

DE

Senior Interaction Designer

DesignIt

Sep 2013 - Dec 2014 (1 year 3 months)

Worked as a senior interaction designer at DesignIt.

VS

Senior Art Director

Vale Presente S.A.

May 2012 - Sep 2013 (1 year 4 months)

Worked as a senior art director at Vale Presente S.A., a gift cards startup.

EA

Art Editor

Editora Abril

Oct 2002 - Jun 2011 (8 years 8 months)

Worked as an art editor at Editora Abril, a publishing company.

Education

Degrees, certifications, and relevant coursework

IU

Ideo U

Leading for Creativity, Creativity

Completed the Leading for Creativity program at Ideo U.

DS

Design Thinking School

Business Design, Business Design

Completed the Business Design program at Design Thinking School.

SU

São Judas Tadeu University

Bachelor's Degree, Social Communication

Earned a Bachelor's degree in Social Communication with a focus on Advertising.

Tech stack

Software and tools used professionally

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