At Vocalmeet, I structured and optimized content and digital branding strategy across LinkedIn, X and Facebook, with a focus on visibility, engagement and performance. I also created brand-consistent content and graphic assets with generative AI.
At Next (Bradesco), I planned and managed social publishing across LinkedIn, TikTok, Instagram and Facebook. I tracked reach, engagement, CAC, LTV and churn to identify opportunities and optimize ROI.
At Bradesco, I planned digital campaigns and measured their impact through reports and KPIs. I aligned creative, copywriting, design, UX, CRM and product teams to deliver cohesive campaigns.
Earlier, I wrote Portuguese and English blog posts for SOLOMOTO and managed global communications for Tel Aviv Global. I bring experience across B2B SaaS, fintech and consumer brands, and use AI tools to plan, write and produce content.
