Open to opportunities

María José Murillo Calderón

@marajosmurillocalder

Senior Product Manager specializing in B2B SaaS and fintech platforms, building scalable loyalty and high-volume redemption systems.

Ecuador

Message

What I'm looking for

I’m looking to lead end-to-end product strategy for B2B SaaS/fintech platforms—owning P&L, partnering across stakeholders, and delivering scalable loyalty, payments, and high-volume redemption systems with measurable growth.

I’m a Senior Product Manager with 14+ years of experience building digital platforms across B2B SaaS, fintech, and financial services. I specialize in loyalty & rewards ecosystems, owning complex product systems end-to-end and structuring ambiguity into scalable delivery.

At ACASA, I co-founded and scaled a B2B platform generating $1M+ cumulative revenue within 2.5 years. I owned full P&L and product strategy, designing scalable systems for inventory, pricing, and fulfillment tied to financial ecosystems, and I led B2B product strategy and partner onboarding with major enterprise partners like Banco Pichincha and Diners Club.

Previously at SICPA GSS, I led digital product solutions in highly regulated government environments, reducing circulation of adulterated products by 35%. I’ve also delivered end-to-end loyalty and rewards platforms as a Product Owner, improving UX and reducing cart abandonment by 20%, and aligning scalable loyalty + payments ecosystems across 10+ international markets.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder

Current

ACASA

May 2020 - Present (5 years 11 months)

Co-founded a B2B commerce platform and owned full P&L and product strategy, scaling to $1M+ cumulative revenue within 2.5 years. Designed inventory, pricing, and fulfillment systems integrated with loyalty/rewards ecosystems and led partner onboarding with enterprise clients.

Platform P&L Ownership Fulfillment Operations Partner Onboarding Cross functional Leadership

Senior Product Owner

SICPA GSS

Apr 2022 - Sep 2024 (2 years 5 months)

Reduced circulation of adulterated products by 35% by leading digital product solutions for government entities across Europe, Asia, Africa, and Latin America. Owned roadmap and backlog prioritization while coordinating multi-stakeholder delivery under highly regulated constraints.

Product Roadmapping Stakeholder Management Regulated Industry Product Design Digital Transformation Enterprise Integration Product Discovery

Product Owner (Loyalty)

PPM

Mar 2021 - Apr 2022 (1 year 1 month)

Owned end-to-end discovery and delivery of B2B loyalty and rewards platforms, including high-volume redemption e-commerce sites, improving UX and reducing cart abandonment by 20%. Defined requirements and redemption mechanisms that increased cardholder usage by 32% annually across 10+ international markets.

Product Ownership Redemption E Commerce UX Optimization User Stories

Marketing Director

Norlop JWT

Aug 2016 - Mar 2018 (1 year 7 months)

Led growth and marketing strategies for international clients (e.g., Bayer and Pronaca), launching personalized campaigns such as Bepanthol that increased sales by 45%. Analyzed user behavior to create measurable, customer-centric initiatives aligned with product development.

Growth Marketing Strategy Campaign Planning Customer Centricity Stakeholder Management

Education

Degrees, certifications, and relevant coursework

Universidad de la Rioja

Master of Business Administration (MBA), Business Administration

2020 - 2021

Earned a Master’s in business administration (MBA) at Universidad de la Rioja from February 2020 to November 2021.

Universidad de la Rioja

Digital Transformation Specialization, Digital Transformation

2020 - 2021

Completed a specialization in Digital Transformation at Universidad de la Rioja from September 2020 to November 2021.

Universidad Tecnológica Equinoccial

Advertising & Management, Advertising & Management

2010 - 2014

Completed a professional program in Advertising & Management at Universidad Tecnológica Equinoccial in Quito, Ecuador, from January 2010 to March 2014.