Erika Alvarado

Coordinated event requirements, completed stakeholder follow-up, and delivered visual communication materials for commercial experiences. Supported campaign and content execution with practical design assets and production-ready delivery.

Created product and web case-study direction for health, fitness, SaaS, and service brands, translating business goals into landing pages and responsive layouts. Built Figma-ready UI directions, wireframes, high-fidelity screens, and component-based visual systems using AI-assisted workflows for iteration and QA.

Managed customer-facing communication and daily operational support, improving clarity across service, promotion, and follow-up touchpoints. Designed social, promotional, and campaign content for a service business and produced publish-ready digital assets.

Designed and adapted digital assets for nutrition/fitness services, including programs, social media, promotions, and customer communication. Improved visual hierarchy for offers so users could understand services, benefits, and next steps faster.

Led retouching, layout, and high-volume commercial design for retail catalogs, promotions, product communication, and campaign materials. Structured dense product, pricing, and photography information into scannable, brand-consistent layouts for print and digital use.

Produced retail campaign assets, email marketing visuals, and catalog layouts for product-focused commercial audiences. Maintained visual consistency across formats while preparing assets for fast production and stakeholder review.

Completed coursework in Technology in Graphic Design as part of a graduate track at ESPOL.