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María José Hernández Kwan

@marajoshernndezkwan

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Digital and Multimedia Designer at Publicis Groupe who led LATAM internal communications campaigns and multimedia work.

Colombia

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What I'm looking for

I'm open to opportunities in design—including graphic, advertising, UI/UX, motion, video, and editorial—as well as digital marketing roles in paid media, social media, and media buying, or related positions.

At Publicis Groupe (PGD), I led internal communications for the LATAM hub through multimedia campaigns, graphic assets, and responsive branded email marketing. I also coordinated event logistics and campaigns using SCRUM and Kanban.

At Fundación Monte Tabor, I directed the MVP of “Do-Re-mi LAB,” a web gamification platform for children, using Design Sprint and Double Diamond methods. I designed its visual identity and animated narrative, and participated in the interactive front end.

For freelance product work, I designed the mobile UI/UX for the fintech app “Finantáztico” and produced its launch video. For “Bogotá se Saborea,” I created an Instagram content strategy and adapted static designs into Reels.

On “RoloZ Animado,” I developed an editorial calendar, strategic copy, and paid media that supported organic follower growth and video retention. My other work includes art direction, color scripting, illustration, and audiovisual postproduction for animation, digital books, and interactive experiences.

Experience

Work history, roles, and key accomplishments

Creative Designer & Communications Intern

Publicis Groupe

Jan 2026 - Jul 2026 (6 months)

Led regional internal communication for the LATAM hub with multimedia campaigns, graphic pieces, and responsive brand email marketing. Coordinated logistics and expectation campaigns for institutional events using agile methodologies.

Multimedia Campaigns Graphic Design Email Marketing Scrum Kanban Stakeholder Management

Project Manager and Multimedia Designer

Fundación Monte Tabor

Aug 2025 - Jun 2026 (10 months)

Directed the MVP of 'Do-Re-mi LAB', a children's gamification web platform, using Design Sprint and Double Diamond. Designed the visual identity and animated narrative with Clip Studio Paint and After Effects, supported by AI tools.

Project Management Design Sprints Double Diamond Clip Studio Paint After Effects HTML CSS JavaScript GitHub Netlify Google AI Studio

Product Designer (UI/UX) and Motion Graphics

Freelance

Oct 2025 - Nov 2025 (1 month)

Designed the mobile interface (UI/UX) for a fintech app, including wireframes, interaction flows, and scalable UI kits in Figma. Produced the launch promotional video in After Effects with dynamic transitions simulating the real experience.

UI UX Wireframing Figma After Effects Motion Graphics Product Design

Digital Character Colorist and Final Art

Corferias

Sep 2025 - Oct 2025 (1 month)

Executed color scripting for a 2D animation winning Corferias' call for SOFA 2025. Defined color palettes in Clip Studio Paint and Photoshop, ensuring visual consistency of characters and atmospheres, and optimized final assets for large-scale projections.

Color Scripts Clip Studio Paint Photoshop Color Theory Asset Optimization

Art Director, Digital Colorist, and Audiovisual Postproduction

Freelance

Sep 2023 - Oct 2025 (2 years 1 month)

Directed the art and transmedia adaptation of 'El hombre que quería conocer el mar' into an animated short film and digital book. Established emotional and narrative atmosphere with Key Visuals, color grading, and color scripting, and optimized assets with generative AI and prompt engineering.

Art Direction Color Grading Color Scripts Key Visuals Generative AI Prompt Engineering Video Editing Sound Design Layout

Digital Content Designer and Social Media Strategy

Freelance

May 2025 - Jun 2025 (1 month)

Designed an Instagram content strategy to boost local tourism, with engagement KPIs and positioning. Structured an 8-post carousel in Figma, Illustrator, and Photoshop with visual hierarchy, and adapted static assets to Reels in After Effects and Canva.

Social Media Strategy Instagram Figma Illustrator Photoshop After Effects Canva Copywriting

Social Media Manager and Content Strategist

Freelance

Mar 2024 - Mar 2025 (1 year)

Consolidated average engagement of 8.5% on Instagram and 12% on TikTok for a 2D animation project about urban culture. Drove 150% growth in organic followers in 3 months with editorial calendar, strategic copy, and paid media.

Social Media Management Content Strategy Instagram TikTok Paid Media TikTokAds Google Ads Analytics

Art Director, Colorist, Illustrator, and Editor

Biblioteca Pública El Parque

Aug 2024 - Nov 2024 (3 months)

Co-created a transmedia experience of Augmented Reality and children's gamification, leading the graphic system and Key Visuals. Designed concept art for characters and immersive environments in Clip Studio Paint, applying color theory, and coordinated technical flow for asset export to Blender and Unity.

Art Direction Key Visuals Concept Art Clip Studio Paint Color Theory Blender Unity Augmented Reality