With 8 years of experience in graphic design, I have honed my skills in creating compelling brand identities, advertising campaigns, and engaging content for both web and social media. My journey began at the Academia de Dibujo Profesional, where I developed a strong foundation in design principles and techniques. I am proficient in video editing, photography, and 2D animation, which allows me to bring a unique perspective to my projects.
Currently, I work as an E-commerce Graphic Designer at STF GROUP S.A., where I design key visuals and graphic assets for macro campaigns across various digital platforms. My role involves managing creative content for Facebook Ads and ensuring that our visual communication effectively meets business objectives. Previously, I contributed to the World Trade Center Cali as a Graphic Designer and Community Manager, where I developed visual assets for diverse marketing strategies and managed social media metrics.