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Verónica Villalobos

@vernicavillalobos

Graphic Designer & Illustrator with 10+ years of experience creating visual work for brands, teams and audiences across the world 🌎✨

Colombia

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What I'm looking for

I’m looking for a creative environment where I can keep learning, collaborate with great people, take on interesting challenges, and bring my experience to the table.

I’m a Graphic Designer & Illustrator with 10+ years of experience turning ideas into visuals, stories, campaigns, and occasionally making something look way cooler than it probably needed to ✨

I’ve worked across branding, marketing campaigns, digital content, social media, presentations, email, display, print and branded content from the first “what if we tried this?” to the final, pixel-perfect file 🙆‍♀️✨

I’ve had the chance to work with international teams and talented people across different industries, which has taught me a lot about collaboration, creative problem-solving, deadlines, feedback and the beautiful chaos that sometimes comes with creative work.

My main tools are Adobe Creative Cloud, Figma and other collaborative and production platforms. I’m also always looking for new ways to expand my toolkit 🤓☝️ currently exploring AI powered tools and workflows and developing my knowledge of UI and digital product design through ongoing coursework.

At the end of the day, I just really like making things. I like playing with ideas, learning new stuff and probably spending way too long deciding whether something needs to move 2 pixels to the left, lol.

I’m currently open to new opportunities, creative collaborations and teams where I can bring my experience, curiosity and slightly obsessive attention to detail 😬 let’s make cool stuff!

Experience

Work history, roles, and key accomplishments

Graphic Designer & Illustrator

National Academy of Sports Medicine (NASM)

Feb 2024 - Aug 2026 (2 years 6 months)

Developed key visuals and creative assets for integrated marketing campaigns across social media, display advertising, email, and web. Created original illustrations for editorial and educational content, including blog imagery and an instructional book for personal trainers.

InDesign Photoshop Illustrator Acrobat Brand Identity Campaign Design Illustration Print Design Prepress PDF Workflow

Brand Identity Designer

Eva & The Flowers

Jun 2024 - Sep 2024 (3 months)

Led the development of a brand identity from initial logo concept through the broader visual system. Extended the identity across print collateral and supporting branded materials, preparing final files for production.

Brand Identity Logo Design Visual Systems Print Design Production

Graphic Designer

Amazon Music — La Cuna del Dembow

Oct 2023 - Nov 2023 (1 month)

Designed the primary documentary cover artwork, translating the project's subject and tone into a distinctive visual expression. Created supporting broadcast graphics, including lower thirds, to extend the visual system throughout the documentary.

Graphic Design Illustration Broadcast Graphics Art Direction

Character Designer & Storyboard Artist

Tope Tope — Educational Music Videos for Children

Jan 2023 - Jun 2023 (5 months)

Designed original characters and developed storyboards for a series of educational music videos for a young audience. Translated narrative concepts into clear visual sequences to guide animation and production.

Character Design Storyboarding Illustration Animation Production

Lead Illustrator

YouTube Originals — 30 Days w/ Anuel

Apr 2022 - Aug 2022 (4 months)

Led illustration development for documentary scenes, establishing and maintaining a cohesive visual style across the project. Provided creative guidance and art direction to fellow illustrators to maintain consistency in style and execution.

Illustration Art Direction Visual Storytelling Animation Promotional Design