At Grupo Álmago, I created strategic content for brands including Juliana Restrepo and 4 Less Auctions, and managed digital platforms for Lurdes Hogar and Dermalife. I also analyzed performance metrics and KPIs to improve content strategies.
For 4Less Auctions, I redesigned and executed a content strategy that increased community engagement by 3%. I also wrote SEO-focused blog content; a featured post reached 3,438 impressions and 59 clicks.
For Dermalife, I developed product content based on keywords, with a featured piece reaching 1,677 impressions and 147 clicks. I also managed monthly email marketing campaigns for Dermalife and 4 Less Auctions.
As a freelancer, I worked on SEO writing, web project coordination, social media management, and digital content. Earlier, at Pensamos Agencia, I worked as a Community Manager and content creator, and at Onda La Superestación (Unión Radio), I produced FisioSport Radio and assisted with production for Sin Mucho Protocolo con Adelita Sánchez.
