Open to opportunities

Walther Ayala

@waltherayala

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Product designer specializing in design systems, scaling teams, and delivering measurable business outcomes.

Peru

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What I'm looking for

I seek roles where I can lead and scale design systems and teams, drive cross-functional alignment, and link design work to measurable business impact.

I am a product designer with 10+ years building and governing design systems for fintechs, SaaS platforms, and high-growth startups across LATAM. I focus on converting complex products into systematic, scalable solutions that drive business results.

I have a proven track record elevating design maturity (45% → 83%), reducing hiring cycles (50 → 10 days), and scaling design teams (1 → 7) while preserving quality and velocity. I lead cross-functional teams and align design initiatives with company KPIs.

My hands-on work includes building token-based modular design systems, creating living component libraries in Figma, and designing core product experiences such as dashboards, POS, checkout flows, and back-office tools. I combine research, field validation, and design governance to reduce development rework and improve usability.

I mentor and scale teams through governance, rituals, and documentation, and I communicate design strategy to C-level stakeholders. I’m available for remote opportunities in LATAM, global markets, and hybrid roles in Lima, Peru.

Experience

Work history, roles, and key accomplishments

Lead Product Designer

Culqi

May 2023 - Oct 2025 (2 years 5 months)

Led DesignOps and Design System initiatives at a Peruvian fintech, elevating design maturity from 45% to 83% and reducing development rework by 40%, while leading a team of 5 designers and delivering a token-based modular design system for web and mobile.

Design Systems Figma Component Libraries UX Research Token Design

Senior Product Designer

Alicorp (GenIA/Vitapro)

May 2021 - May 2023 (2 years)

Designed interaction architecture and monitoring workflows for an IoT-enabled aquaculture ecosystem, reducing data entry errors by 25% and contributing to Alicorp's corporate Design System for consistent dashboards and indicators.

Field Research Usability Testing Design Systems Data Visualization Prototyping Cross Functional Collaboration

Lead Product Designer

Krowdy

Feb 2017 - Apr 2021 (4 years 2 months)

Led product design for a LATAM SaaS recruitment platform, reducing hiring time from 50 to 10 business days, scaling the design team from 1 to 7, and creating Krowdy Design System (KDS v4) with tokens and reusable components.

Product Design Design Systems Scaling Teams Figma UX Research Interaction Design