At A Priori Consultants, I co-led Colgate’s global innovation pipeline across 8 markets, sizing a ~$1 Bn opportunity, and built a dashboard that brought together 6 datasets across 10 years and 8 markets. I’ve also led brand positioning and architecture for Crompton Greaves and developed Dabur Chyawanprash’s seasonal marketing strategy, which delivered ~14% incremental Q4 sales growth.
As an independent consultant, I ran the GTM and market-entry strategy for Mikel Coffee’s India launch and helped Vaanaya Health lift retention from 6% to 9% in 3 months through packaging, brand identity and consumer engagement changes. My work also includes consumer research and positioning for Blue Tokai, Suchali’s and Tata Coffee Sonnets.
