At Happiest Minds Technologies, I own the Digi Suite for Absa Bank (Mauritius) Ltd., covering digital banking products and customer journeys across acquisition, onboarding and engagement.
I guide product strategy, roadmaps, discovery and delivery for Digi Account, Digi Business Account and Digi Loans. I use funnel, conversion, ageing and engagement data to identify friction and prioritise improvements.
I used AI-assisted coding to create customer-journey UI/UX prototypes, and built an internal analytics portal with Claude Code. It brings together data from internal customer-data platforms and includes an AI agent that flags potential issues, identifies trends and suggests possible causes and remediation options.
Previously, at WPP-Scangroup, I worked across SaaS marketing technology and financial-services clients on product performance, acquisition and engagement. I also founded and operated Lifestyle Pvt. Ltd., an apparel-focused business that reached break-even before the end of Year 2.
