Malu Pessoa

Coordinated large groups of background talent, including scheduling, check-in, and on-set movement. Supervised wardrobe, dressing rooms, and set continuity under tight production timelines.

Researched visual references, aesthetic trends, and creator formats to inform campaign direction. Built creative treatments, mood boards, and strategic proposals for brand clients.

Built PPM decks, shooting plans, and production schedules across multiple concurrent brand campaigns. Coordinated pre-production logistics and on-set operations and tracked deliverables against client deadlines.

Built and managed a personal content channel with editorial planning, scripting, editing, and organic growth focused on platform performance. Directed three original short films end to end from concept through post-production.

Managed a talent database, including profile updates, document control, and casting materials. Served as primary point of contact for talent and handled day-to-day communication, shortlisting, and scheduling-related coordination.

Managed calendars, schedules, and production documentation while supporting partners and crew. Provided operational support for YouTube production workflows across multiple projects.

Handled contracting and logistics for talent on a national advertising campaign. Coordinated between the production company, casting team, and talent to keep bookings on schedule.

Postgraduate in Digital Influence: Content & Strategy at PUCRS (in progress).

Program focused on Influencer Marketing at EBAC (in progress).

Program focused on Content Marketing at EBAC (in progress).

BA in Film and Audiovisual Studies from ESPM (completed in 2024).

Course in Marketing Management & Social Media Metrics at Faculdade Legale.

Course on Social Media at Udemy (Social Media Expert).

Training in Casting Production from Célia Helena.

Training in Executive Production for Film from B_arco.