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Vítor Albuquerque

@vtoralbuquerque

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Content Creation Manager at Procter & Gamble who directed brand videos that delivered up to 78% better CTR.

Brazil

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At Procter & Gamble, I created, filmed, and directed short- and long-form videos highlighting product features and consumer opinions for brands including Pampers, Pantene, Gillette, and Always. These campaigns delivered up to 78% better CTR than previous ones.

At Webedia, I developed creative concepts for branded short films and produced and approved over 200 videos in one year. Earlier, I collaborated on videos that accumulated over 100 million views, and at Explore I managed a team of writers and editors creating audiovisual and educational content.

Experience

Work history, roles, and key accomplishments

Content Creation Manager

Procter & Gamble

Apr 2024 - Jul 2026 (2 years 3 months)

Created, filmed, and directed short and long videos for product features and consumer opinions, applying social media trends for brands like Pampers, Pantene, Gillette, and Always. Supervised pre-production and editing, delivering campaigns with up to 78% better CTR, and collaborated with KOLs and influencers across 8 campaigns.

Video Production Storytelling Social Media Trends Influencer Partnerships Content Strategy AI Tools Project Management Asana Cross Functional Collaboration

Creative Director

Webedia

Mar 2024 - Mar 2025 (1 year)

Developed and executed creative concepts for recipe short films, enhancing storytelling for brands like Toyota, Seara, Ubisoft, and PlayStation. Produced and approved over 200 videos in one year, managed budgets and schedules, and implemented innovative filming techniques to increase audience engagement.

Creative Direction Storytelling Video Production Budget Management Scheduling Storyboarding Shot Lists Cross Functional Collaboration Brainstorming

Freelance Filmmaker/Screenwriter

Self-Employed

Sep 2022 - Apr 2024 (1 year 7 months)

Created marketing materials and promotional content for brands such as PRIO, Haleon, and Loop Mobile, increasing audience engagement and viewership. Oversaw production from concept to completion, developed film scripts, and utilized Adobe Premiere Pro and DaVinci Resolve for editing.

Filmmaking Screenwriting Video Production Storytelling Premiere Pro DaVinci Resolve Editing Project Management Influencer Collaboration

Head of Content

Explore

Jul 2020 - Sep 2022 (2 years 2 months)

Partner of the agency and Head of Content, focused on creating audiovisual and educational content for the company and clients. Oversaw content creation and publication across multiple platforms, managed a team of writers and editors, and established editorial guidelines.

Content Strategy Team Management Editorial Guidelines Brand Consistency Audiovisual production Educational Content

Assistant Producer

Rede Globo

Sep 2018 - Mar 2020 (1 year 6 months)

Coordinated logistics for shoots, assisted in managing budgets, and organized production documentation. Facilitated communication between crew members to maintain a smooth workflow.

Production Coordination Budget Management Documentation Communication Skills Logistics