Malinda Lloyd
@malindalloyd
Director-level digital strategy leader specializing in UX, SEO, and measurable growth across eCommerce and SaaS.
JapanWhat I'm looking for
I’m a digital strategy and product leader with 10+ years driving measurable growth across eCommerce, SaaS, financial services, and entertainment. I build and scale cross-functional teams to deliver end-to-end digital experiences—from product road maps and UX through SEO, content, and multichannel campaigns—balancing stakeholder strategy with hands-on execution.
Most recently, I’ve led user experience and marketing work at Krasan Consulting, delivering a 200% organic increase in LinkedIn followers and improving average search position from 24th to 7th in one year. Previously, I owned platform migrations and redesigns, including an eCommerce transformation for a Magneto site that increased organic search traffic and sessions by 10% year over year, and I improved conversion rate by 2% for B2C custom ecommerce. Earlier in my career at MUFG Union Bank, I helped launch and evolve high-impact user experiences and led ADA compliance remediation across enterprise properties to achieve WCAG 2.1 AA conformance—reducing legal exposure while expanding accessibility for an estimated 100% of users with disabilities.
Experience
Work history, roles, and key accomplishments
Led marketing campaigns by audience segment, driving a 200% organic increase in LinkedIn followers. Owned SEO and content strategy, improving average search position from 24th to 7th for KrasanConsulting.com.
Director, Digital Strategy
Xivic, Inc.
Mar 2021 - Jul 2023 (2 years 4 months)
Led eCommerce platform migration, upgrade, and redesign for an international audience, increasing organic search users and sessions by 10% year over year. Owned organic search programs across B2B SaaS and retail, including 10–13% YoY seasonal traffic lifts and a 2% conversion-rate improvement for a B2C ecommerce platform.
VP, Site Experience & Content
MUFG Union Bank, N.A.
Jun 2016 - Mar 2021 (4 years 9 months)
Launched and maintained PurePoint.com experiences, building product feature roadmaps with deposit product and technology teams. Led localized UX for non-English speaking users and delivered ADA remediation across PurePoint.com and UnionBank.com to achieve WCAG 2.1 AA conformance, reducing legal exposure for an estimated 100% of users with disabilities.
Director - Product and Technology
Redbird
Aug 2013 - Apr 2016 (2 years 8 months)
Launched Code Happy for nurses and grew ScrubsMag.com engagement from 100,000 to over one million monthly users through relaunch and evolving content strategy. Implemented an enterprise social media governance platform for Kaiser Permanente, reducing content turnaround time by an estimated 40% via approval workflows.
Senior Producer
The Disney Interactive Media Group
Aug 2005 - Nov 2012 (7 years 3 months)
Led the 2007 redesign and relaunch of Disney.com, transitioning from static HTML to a dynamic content management system and driving significant year-over-year growth in unique visitors. Managed Disney.com/fans product and content roadmaps (2010–2012), increasing monthly page views by 25x over three years and directing international alignment across regions.
Education
Degrees, certifications, and relevant coursework
The University of Texas at Austin
Fine Art – Sculpture
Studied Fine Art—Sculpture.
Austin Community College
Fine Art – Sculpture
Studied Fine Art—Sculpture.
Tech stack
Software and tools used professionally
Availability
Location
JapanAuthorized to work in
United StatesSalary expectations
Social media
Job categories
Skills
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