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Maleeha Hadi

@maleehahadi

Data & strategy professional driving growth across fintech, ecommerce & SaaS startups.

I'm a data and strategy professional who loves diving into numbers to uncover covert growth opportunities.

Over the past few years, I’ve worked across fintech, e-commerce, and B2B SaaS, contributing to go-to-market (GTM) strategies and performance insights that have directly influenced business decisions.

In my current role at a Singapore-based investment intelligence platform, I lead custom research projects for major institutional clients like SGX and Singlife, while also helping drive cost efficiencies and shaping feature marketing campaigns.

Outside of this, I founded a health and beauty 3PL e-commerce business, building the entire sourcing and logistics system from the ground up. We turned a profit in under 6 months, achieving a healthy 36% return on initial investment.

My work blends technical fluency (SQL, Python, Hubspot) with strong commercial acumen in finance, research, and project management.

Experience

Work history, roles, and key accomplishments

Current

Market Research Analyst

Current

Smartkarma Innovations

Dec 2022 - Present (2 years 6 months)

Led high-value custom research projects for global instituinal clients, driving ~38% profitability. Developed a new methodology to double ROI on commissioned research and ran SQL-based efficiency analyses that cut outbound costs by ~20%. Optimized analyst performance through granular analysis and led marketing campaigns that drove strong institutional engagement.

Market Research SQL Project Management Python HubSpot Bloomberg Terminal ROI Analysis

Current

Co-founder and Chief Financial Officer

Current

Beeha Limited

Oct 2023 - Present (1 year 8 months)

Built a semi-automated workflow to identify high-margin products using advanced Amazon analytics tools. Achieved a 36% ROI and 11% net margin across all active listings through disciplined sourcing and real-time repricing strategies.

Amazon Analytics Keepa SellerAmp Supply Chain Management Product Sourcing Financial Management Inventory Management Business Strategy Profitability Analysis Ecommerce Seller Amp

Sales Finance Project Trainee

Retailo Technologies

Feb 2022 - May 2022 (3 months)

Identified 10-12% revenue growth opportunity behind HORECA channel expansion via market feasibility study. Developed blueprint for GTM strategy via activating insights on credit cycles, key SKU pricing & replenishment practices for customer acquisition.