Malcolm Perry

Write brand copy, product descriptions, feature messaging, social captions, and campaign content for a large AI music platform. Develop and maintain brand voice guidelines and collaborate with social, product, design, and marketing teams.

Run multiple original content brands across food, music, and lifestyle niches, building account concepts, writing all copy, and publishing consistently across TikTok, Instagram, and YouTube. Developed The Perfect Prompt, an AI prompt-optimization app, writing all UX copy and designing the content framework.

Provide brand storytelling, copywriting, and creative direction for independent clients across e-commerce, entertainment, and lifestyle. Develop brand voice guidelines, campaign copy, and marketing content for early-stage and growing brands.

Managed two branded accounts simultaneously, producing 10-15 posts per account per week across TikTok, Instagram, YouTube, and Facebook. Wrote all captions, hooks, and platform-specific copy, generating viral traction with multiple posts reaching hundreds of thousands of views.

Concepted and wrote platform-native copy and scripts for a TikTok campaign, from brief to final delivery. One piece of content reached 10 million organic views, built on clear product messaging and sharp cultural awareness.

Led copy strategy across social, product marketing, and editorial channels for Spotify Live, writing for a global entertainment and music audience. Improved platform engagement metrics by 40% through sharper messaging, stronger hooks, and platform-specific content strategy.

Wrote brand and product copy for global clients including Adobe and Microsoft, adapting voice and tone for each brand. Managed copy across web, social, digital, and campaign channels, growing client engagement by 30% in six months.

Wrote and produced digital content for entertainment and culture audiences across Vice platforms, generating 20M+ views. Developed platform-native copy rooted in real-time trend analysis and social listening.

Master of Science in Media Management from The New School for Public Engagement, completed in 2016.

Bachelor of Science in Business Management from Skidmore College, completed in 2014.