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Makhosazana Ndaba

@makhosazanandaba

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Executive Assistant | CRM & Marketing Specialist

South Africa

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What I'm looking for

I’m seeking a remote role where I can leverage my expertise in CRM management, digital marketing, and executive support to optimize business operations, streamline workflows, and drive growth. I value a culture of learning, collaboration, and innovation, where I can contribute strategically while continuously developing my skills.

I am a business administration professional with over 10 years of experience, specializing in executive support, CRM management, and digital marketing. I have supported C-level executives, streamlined operations, and managed key business functions across industries including events, administration, and virtual business management.

My expertise lies in combining traditional executive assistance with modern digital tools—managing CRMs (HubSpot), automating workflows, and executing social media and email marketing campaigns. I’ve worked on projects ranging from database administration for corporate insurance funds to building marketing campaigns and websites for SMEs through my venture, Nexa Business Solutions.

I thrive in fast-paced environments where precision, adaptability, and confidentiality are essential. Beyond administration, I am passionate about helping businesses grow through tech-enabled operations, digital strategy, and creative marketing.

Interests: Executive support, CRM & automation, digital marketing, business operations, entrepreneurship.

Experience

Work history, roles, and key accomplishments

Current

Founder & Virtual Business Manager

Current

Nexa Business Solutions

Apr 2025 - Present (5 months)

Provide virtual business management services to SMEs, including executive support, operations coordination, CRM/database management, and marketing strategy, and positioned Nexa as a tech-enabled operations hub for African SMEs by building the company website, CRM, and LinkedIn presence. Designed and implemented process automation and digital workflows to optimize client operations.

LinkedIn marketing Virtual Assistance Operations Management CRM Management Website Development Process Automation Digital Workflows LinkedIn Marketing Project Coordination

Current

Founder & AI Training Educator

Current

AIspire

Mar 2025 - Present (6 months)

Launched AIspire, an AI education brand delivering simplified training on content moderation, labeling, and task-based AI, and built e-books and online courses to upskill professionals transitioning into AI roles. Developed content strategy and brand positioning to attract early adopters and professional learners.

Ebooks AI Education Curriculum Design Content Moderation Data Labeling Course Development E books Instructional Design Brand Positioning

Current

English Tutor & Life/Career Coach

Current

Self Employed

Nov 2021 - Present (3 years 10 months)

Provide English language training to international students, focusing on ESL methodology, career readiness, and communication confidence. Design personalized lesson plans, track learner progress with assessments, and deliver career coaching for professionals navigating transitions and job search strategies.

Lesson planning ESL methodology Learner Assessment Curriculum Design Career Coaching Job Search Strategies Digital Learning Tools Remote Instruction

Office Administrator & Immigration Asst

BT Projects

Jan 2015 - Nov 2021 (6 years 10 months)

Managed office operations, executive support, staff contracts and database administration for company insurance and HR compliance, and supported immigration processes for international staff and clients to ensure accurate documentation and regulatory compliance. Streamlined administrative workflows and implemented document control systems to improve efficiency and record accuracy.