Nikola Novković
@nikolanovkovi
I turn retail commercial data into profitable pricing and category decisions.
SerbiaWhat I'm looking for
I’ve spent 14+ years turning retail and FMCG commercial data into decisions on sales, margins, pricing, promotions, and profitability.
At Gomex, I led commercial affairs and category management, developing company-level pricing and promotional strategies, negotiating supplier terms, and managing commercial, marketing, and wholesale teams of 30+ employees. I planned category sales and margins, optimized assortments and private-label programs, and built reporting for turnover, campaign performance, and KPIs.
Most recently at Nelt, I analyzed contractual investments and customer bonuses across markets, classified customers against commercial criteria, and helped improve commercial-policy reporting. I use Excel, Power Query, SQL, Power BI, and internal BI/ERP systems to connect analysis with practical business recommendations.
Experience
Work history, roles, and key accomplishments
Commercial Policy Expert
Nelt Co.
Nov 2025 - May 2026 (6 months)
Analyzed contractual investments and customer bonuses across all markets where Nelt operates. Classified customers against commercial criteria and prepared analytical materials for management, contributing to improved reporting frameworks.
Director of Category Management
Gomex DOO
Jul 2023 - Nov 2024 (1 year 4 months)
Planned category sales and margins, prepared analytical reports, and led the Category Management team. Negotiated with suppliers, optimized assortment including private label products, and collaborated with marketing and operations.
Executive Director of Commercial Affairs
Gomex DOO
Mar 2020 - Jul 2023 (3 years 4 months)
Developed and implemented commercial strategy focusing on KPIs, sales growth, and profitability. Managed commercial, marketing, and wholesale departments with over 30 employees, and negotiated with key suppliers.
Head of Category Management
Gomex DOO
Nov 2017 - Mar 2020 (2 years 4 months)
Defined and optimized assortment based on product performance and consumer behavior. Managed promotions and KPI reporting through Excel and internal BI systems, and supervised several category managers.
Senior & Junior Category Manager
Gomex DOO
May 2011 - Nov 2017 (6 years 6 months)
Analyzed sales and margins by article and category, prepared reports and BI analyses, and managed assortment optimization. Negotiated with suppliers and monitored promotional campaign effectiveness.
Accountant & Clerk-Cashier
Gomex DOO
Jan 2010 - Jan 2011 (1 year)
Handled administration and internal logistics.
Teacher & Volunteer
Zrenjanin
Jan 2007 - Jan 2010 (3 years)
Worked as a secondary school teacher and in the NGO sector.
Education
Degrees, certifications, and relevant coursework
University of Belgrade
Bachelor's Degree, Political Science
2001 - 2007
Grade: 8.62 / 10
Bachelor's degree in Political Science with a focus on International Relations from the University of Belgrade, completed from 2001 to 2007.
Tech stack
Software and tools used professionally
Availability
Location
SerbiaAuthorized to work in
Salary expectations
Skills
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