MJMairys Joaquin
@mairysjoaquin
Senior social media manager driving growth with data-driven content and platform-first strategies.
United StatesWhat I'm looking for
I am a senior social media manager and founder with extensive experience building platform-first strategies for entertainment, lifestyle, and consumer brands across TikTok, Instagram, YouTube and Facebook. I lead content strategy, editorial planning, cross-functional collaboration, and team mentorship, driving measurable engagement and revenue growth through test-and-learn experimentation and performance analysis.
My work has driven multimillion-dollar sales and significant audience growth—achieving 10x increases in followers and 40%+ above-industry engagement benchmarks—by translating analytics into creative briefs, optimizing posting cadences, and aligning distribution with campaign goals.
Experience
Work history, roles, and key accomplishments
Founder and Social Strategist
Mas Joy Social
Sep 2021 - Present (4 years 2 months)
Lead social media strategy and content development for entertainment and lifestyle brands across TikTok, Instagram, YouTube and Facebook, conducting audits and experiments that drive measurable engagement growth.
Social Media Manager
AKA NYC
Apr 2024 - Sep 2025 (1 year 5 months)
Managed social strategy and execution for client accounts including Broadway productions and cultural institutions, driving over $10M in sales through platform-optimized content and achieving performance 40%+ above industry benchmarks.
CNDeveloped and executed integrated social strategies for global consumer brands (81K–982K followers), exceeding engagement KPIs by 30%+ through data-driven content optimization and cross-functional collaboration.
Sr Manager of Digital Strategy
TheoryWorks, Amy Marie Stewart Voice Studio
May 2017 - Oct 2022 (5 years 5 months)
Led and mentored content and social teams, implementing test-and-learn experiments that produced 10x growth in followers, engagement, and video views across TikTok, Instagram, and YouTube.
Education
Degrees, certifications, and relevant coursework
PUPennsylvania State University
Bachelor of Arts, Journalism
BA in Journalism from Pennsylvania State University; developed and executed integrated social media strategies and audience development work.
CCCUNY Hunter College
Master of Science, Special Education
Grade: 4.0
MS in Special Education from CUNY Hunter College with a 4.0 GPA.
University of Maryland (edX)
Certificate, Digital Marketing
Completed a Digital Marketing program via edX through the University of Maryland.
Availability
Location
United StatesAuthorized to work in
Job categories
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