Mahmud Mahmudov

I've led market entry, negotiations, and boutique openings for Cartier, Chopard, and Graff in Azerbaijan, opening and developing 10 luxury boutiques across watches, jewelry, interiors, and lifestyle.

At Blueplanet, part of Pasha Holding Group, I lead the commercial and operational performance of 11 Go Sport, Skechers, Nike, and Footmark stores. I manage more than 140 employees, international brand relationships, buying, merchandising, and introduced ON Running to the Azerbaijan market.

As Founder and General Director of Supply Plus Company, I've built a distribution network of 45+ points of sale and manage six international fragrance and lifestyle brands through partnerships with Adore, Voyage Beaute, Bahar Store, Rossmann, Olivia, and Duty Free.

Across 20+ years at Italdizain Group and beyond, I've grown international brand portfolios, led retail expansion, and built commercial partnerships throughout Azerbaijan and the Caucasus region.