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Mahammad Aliyev

@mahammadaliyev

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I turn consumer insights, pricing, and portfolios into measurable commercial growth.

Azerbaijan

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What I'm looking for

I'm looking to lead commercial growth, business development, market strategy, consumer insights, pricing, portfolio, and go-to-market initiatives where I can turn market intelligence into measurable business outcomes.

I've led consumer and market research at Azersun Holding, turning insights across food and non-food portfolios into pricing, innovation, portfolio, and go-to-market decisions. A conjoint-based pricing study delivered a 25% profit increase for a major FMCG brand.

At Veyseloglu, I managed an FMCG category portfolio exceeding AZN 100 million in annual turnover across 10 local and international brands. Through portfolio development, pricing, promotions, and business development, I delivered approximately 40% sales growth.

I've also expanded international commercial operations across 15 European and CIS markets, led supplier negotiations, and coordinated trade and investment initiatives with public and private stakeholders. I combine market intelligence with practical execution to build sustainable growth opportunities.

Experience

Work history, roles, and key accomplishments

Head of Marketing and Consumer Research

Azersun Holding

Jun 2024 - Apr 2026 (1 year 10 months)

Led consumer and market research across the company's full portfolio, translating insights into pricing, portfolio, innovation, and go-to-market decisions. Managed approximately 30 research projects annually and led a conjoint-based pricing study that resulted in a 25% increase in profit.

Consumer Research Market Research Pricing Optimization Conjoint Analysis Portfolio Management Go To Market Strategy Cross functional Leadership

Head of Category

Veyseloglu LLC

Feb 2022 - Jun 2024 (2 years 4 months)

Managed an FMCG category portfolio exceeding AZN 100 million in annual turnover, covering 10 local and international brands. Delivered approximately 40% sales growth through portfolio development, pricing initiatives, and promotional strategy.

Category Management Portfolio Management Pricing Strategy Promotional Strategy Supplier Management SKU Rationalization Trade Marketing

Advisor to the First Deputy Minister

The Ministry of Economy of the Republic of Azerbaijan

Dec 2019 - Dec 2021 (2 years)

Coordinated international trade, investment, and business development initiatives involving foreign investors, government institutions, and private-sector stakeholders. Supported cross-border projects and managed stakeholder alignment between public institutions and private companies.

International Trade Investment Business Development Stakeholder Management Negotiation

Founder & Business Development Consultant

E-Bazaar

Aug 2018 - Nov 2019 (1 year 3 months)

Founded and managed a project-based business development and consulting practice serving FMCG clients. Assessed clients' business models and commercial processes to identify growth opportunities and developed actionable improvement plans.

Business Development Consulting Market Analysis Go To Market Strategy Revenue Growth

Business Development Manager

Uzman Lift Company

Jun 2017 - Sep 2019 (2 years 3 months)

Developed the company's international commercial presence across 15 markets in Europe and the CIS region. Managed international sales, import-export operations, certifications, logistics, and commercial negotiations.

International Sales Business Development Import Export Logistics Customs Negotiation

International Sales and Marketing Specialist

Changex

Oct 2015 - Jun 2016 (8 months)

Managed sales and marketing activities across European and Russian-speaking markets. Supported customer acquisition and portfolio expansion initiatives.

International Sales Marketing Customer Acquisition Portfolio Growth