Mahima Senthil
@mahimasenthil
Product-focused B2B SaaS marketer driving GTM programs and content that move metrics.
IndiaWhat I'm looking for
I am a product-focused B2B SaaS marketer with over two years of experience building product narratives, executing go-to-market programs, and driving measurable business impact through content, webinars, and campaign execution. At Hexnode I scaled virtual programs, planned and executed 20+ webinars, coordinated 50+ speakers, and aligned event roadmaps with sales and product priorities across multiple regions.
I translate technical product capabilities into customer-ready narratives, analyze engagement metrics to refine GTM strategy, and enable speakers and partners to strengthen post-event lead retention. I bring hands-on experience in content strategy, messaging, regional marketing, stakeholder collaboration and engagement analytics to roles that require both strategic thinking and executional rigor.
Experience
Work history, roles, and key accomplishments
PR Associate (B2B Marketing)
Hexnode
Jun 2024 - Present (1 year 8 months)
Owned content for Hexnode Live and scaled virtual programs from 1 to 3 events/month (200% increase), engaging 1,000+ global attendees and coordinating 50+ speakers across regions. Built event roadmaps aligned to product and sales priorities, analyzed 25+ campaign metrics to optimize GTM strategy and drove a 3x increase in virtual program velocity.
Product Evangelist Intern
Hexnode
Jan 2024 - Jun 2024 (5 months)
Conducted product testing and created product-led social content and thought leadership articles to translate technical features into customer-ready narratives, supporting launches and improving digital visibility.
Education
Degrees, certifications, and relevant coursework
PSNA College of Engineering and Technology
Bachelor of Engineering, Computer Science and Engineering
2020 - 2024
Completed a Bachelor of Engineering in Computer Science and Engineering with coursework and projects relevant to software and systems engineering.
Availability
Location
IndiaAuthorized to work in
Job categories
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