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Mahi Dugar

@mahidugar

Brand strategist and brand manager driving organic social growth through content, positioning, and performance impact.

India
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What I'm looking for

I’m looking to own brand strategy and organic-first growth end-to-end—turning positioning into content, creative direction, and influencer + performance support, ideally where measurable outcomes (growth, engagement, revenue) and fast execution matter.

I’m a brand strategist with 4+ years driving organic growth, brand positioning, and content performance across healthcare, fashion, and lifestyle. I own end-to-end brand execution—from strategy and creative direction to influencer marketing and performance support.

At Unbundl, I defined and executed brand strategy across digital and print channels, scaling clients with organic-first social growth. I’ve grown accounts to 100,000+ followers on Instagram/Facebook and 40,000+ YouTube subscribers, reducing reliance on paid media.

My content work is built for measurable outcomes: I produced 100+ viral reels with top content reaching 9 million+ views organically, and I’ve driven 10% of monthly revenue from organic social alone for a fashion D2C client. I also improved Meta Ads performance by overhauling creative strategy, reducing CPFF by 50%+ through content-led improvements.

I lead influencer marketing programs managing 50+ national and international collaborations, and I act as the primary client liaison to translate objectives into creative briefs and aligned delivery. I integrate AI tools (RunwayML, ChatGPT, Google Flow) into my workflows to speed production and scale content output without sacrificing brand voice.

Experience

Work history, roles, and key accomplishments

AA
Current

Founder - Digestive Health

Aapkadoctorhaathi

Feb 2026 - Present (4 months)

Built and scaled a digestive health education page from zero to 28,000+ followers and 48M organic views in 3 months without paid media. Leveraged AI-powered content creation and a consistent brand voice to drive rapid organic reach.

UN
Current

Brand Manager

Unbundl

Jul 2022 - Present (3 years 11 months)

Defined and executed brand strategy and creative direction across healthcare, fashion, and lifestyle clients, owning brand positioning, content calendars, and go-to-market messaging. Built organic-first growth to reach 100,000+ Instagram/Facebook followers and 40,000+ YouTube subscribers, produced 100+ viral reels (9M+ organic views), and drove 10% of monthly revenue from organic social for a fash

Education

Degrees, certifications, and relevant coursework

University of Delhi logoUD

University of Delhi

Bachelor of Arts, Applied Psychology

2018 - 2021

Grade: CGPA: 8.01

Completed a Bachelor of Arts in Applied Psychology at the University of Delhi from 2018 to 2021, earning a CGPA of 8.01.

Tech stack

Software and tools used professionally

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