Mahi Dugar
@mahidugar
Brand strategist and brand manager driving organic social growth through content, positioning, and performance impact.
What I'm looking for
I’m a brand strategist with 4+ years driving organic growth, brand positioning, and content performance across healthcare, fashion, and lifestyle. I own end-to-end brand execution—from strategy and creative direction to influencer marketing and performance support.
At Unbundl, I defined and executed brand strategy across digital and print channels, scaling clients with organic-first social growth. I’ve grown accounts to 100,000+ followers on Instagram/Facebook and 40,000+ YouTube subscribers, reducing reliance on paid media.
My content work is built for measurable outcomes: I produced 100+ viral reels with top content reaching 9 million+ views organically, and I’ve driven 10% of monthly revenue from organic social alone for a fashion D2C client. I also improved Meta Ads performance by overhauling creative strategy, reducing CPFF by 50%+ through content-led improvements.
I lead influencer marketing programs managing 50+ national and international collaborations, and I act as the primary client liaison to translate objectives into creative briefs and aligned delivery. I integrate AI tools (RunwayML, ChatGPT, Google Flow) into my workflows to speed production and scale content output without sacrificing brand voice.
Experience
Work history, roles, and key accomplishments
Founder - Digestive Health
Aapkadoctorhaathi
Feb 2026 - Present (4 months)
Built and scaled a digestive health education page from zero to 28,000+ followers and 48M organic views in 3 months without paid media. Leveraged AI-powered content creation and a consistent brand voice to drive rapid organic reach.
Brand Manager
Unbundl
Jul 2022 - Present (3 years 11 months)
Defined and executed brand strategy and creative direction across healthcare, fashion, and lifestyle clients, owning brand positioning, content calendars, and go-to-market messaging. Built organic-first growth to reach 100,000+ Instagram/Facebook followers and 40,000+ YouTube subscribers, produced 100+ viral reels (9M+ organic views), and drove 10% of monthly revenue from organic social for a fash
Education
Degrees, certifications, and relevant coursework
University of Delhi
Bachelor of Arts, Applied Psychology
2018 - 2021
Grade: CGPA: 8.01
Completed a Bachelor of Arts in Applied Psychology at the University of Delhi from 2018 to 2021, earning a CGPA of 8.01.
Availability
Location
Authorized to work in
Portfolio
canva.link/edvsx9q0kcqs1idJob categories
Skills
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