
maham ranta
@mahamranta
I build data-driven media plans, budgets, and audience strategies.
What I'm looking for
At WPP Media, I planned and bought media across multiple brands, turning campaign objectives into platform strategies, audience targeting, and sales-focused media plans.
I built Excel-based budgets and platform allocations, tracked spend and performance, and brought consumer insights and platform trends into client pitches and creative concepts.
At TNI Telecom, I managed operational databases for 50+ employees, coordinated field dispatch and routing, and produced weekly reports that identified efficiency gaps. I also managed client relationships and resolved escalations across key accounts.
I pair media and marketing work with analytics in Power BI, Tableau, SQL, and Python, including dashboarding audience trends from a Netflix dataset and redesigning the marketing mix for English Boot House. I'm seeking to bring analytical thinking and creative problem-solving to media planning and buying.
Experience
Work history, roles, and key accomplishments
Founding Member
IKHLAS (NGO)
Jan 2025 - Present (1 year 8 months)
Co-founded a social welfare organisation, shaping its mission, structure, and early operations. Lead fundraising efforts and developed donor outreach strategies to build a sustainable funding base.
Media Buying & Planning Intern
WPP Media
May 2026 - Jul 2026 (2 months)
Planned and bought media across multiple brands, translating campaign objectives into platform strategy and audience targeting. Built Excel-based media budgets and contributed consumer insights to client pitches and campaign strategy.
Dispatch & Operations Coordinator
TNI Telecom
Sep 2024 - May 2025 (8 months)
Managed operational databases for 50+ employees and coordinated daily dispatch and routing for field staff. Owned client relationship management and produced weekly performance reports to drive workflow improvements.
Fundraising & Project Coordinator
Dar ul Sukun
Jan 2023 - Dec 2023 (11 months)
Managed digital databases for donor records, financial tracking, and project documentation. Coordinated end-to-end project operations, ensuring transparent reporting and accountability to stakeholders.
Social Media & Business Development Manager
Local Toy Business
Jan 2022 - Dec 2023 (1 year 11 months)
Built and executed a multi-platform social media strategy, growing reach and customer engagement. Managed the end-to-end customer journey and oversaw business accounts and financial planning.
Education
Degrees, certifications, and relevant coursework
Karachi School of Business & Leadership
BS, Information Technology & Systems
2023 -
Pursuing a BS in Information Technology & Systems, expected to graduate in 2027.
Karachi School of Business & Leadership
Data Science in Business, Data Science
2025 - 2025
Completed a 16-hour Data Science in Business workshop.
Karachi School of Business & Leadership
Advanced Programming Module, Programming
2025 - 2025
Completed a 16-hour Advanced Programming Module workshop.
The City School
A Levels, General Studies
2020 - 2022
Completed A Levels on a 100% scholarship awarded for outstanding O-Level performance.
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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