Looking for a job

Naresh Kumar Lohana

@nareshkumarlohana

Media planning trainee at Brainchild Communications supporting Haleon and HBL campaigns across digital and conventional channels.

Pakistan

Message

What I'm looking for

marketing, digital, media, planning, execution, content

At Brainchild Communications, I support media planning and execution for Haleon and HBL across digital and conventional channels. I plan and monitor campaigns on Meta, YouTube, Google, and TikTok, and work with Kantar data to inform channel decisions.

At Chase Up, I delivered a Back to School campaign across 16 store locations that achieved a 35 percent uplift in category footfall. I also executed a Spark Detergent school activation across 15 schools in 5 cities, engaging 250 participants and driving 800 product trials.

Experience

Work history, roles, and key accomplishments

Current

Management Trainee, Media Planning

Current

Brainchild Communications

Sep 2026 - Present (1 month)

In Starcom Team at Brainchild, supporting media planning and execution for Haleon and HBL across digital and conventional channels. Plan and monitor digital campaigns across Meta, YouTube, Google, and TikTok, and assist in building television, radio, and print plans.

Project Trainee, Brand and Marketing

Chase Up

Oct 2025 - Apr 2026 (6 months)

Delivered the Back to School campaign across 16 store locations, achieving a 35 percent uplift in category footfall. Executed the Spark Detergent school activation across 15 schools, engaging 250 participants and driving 800 product trials.

Campaign Execution Retail activation Retail Branding Merchandising Social Media Content UGC Competitive Analysis Market Research Excel Power BI

Human Resources Intern

iTecknologi Group of Companies

Jun 2024 - Aug 2024 (2 months)

Supported end-to-end recruitment including CV screening, shortlisting, and interview coordination. Maintained documentation and operational processes with accuracy and confidentiality.

Recruitment CV Screening Interview Coordination Documentation Employee Engagement

Education

Degrees, certifications, and relevant coursework

Institute of Business Management

Bachelor of Business Administration, Marketing

2022 - 2026

Grade: 3.3

Activities and societies: Director Marketing at Sustainable Living Society, Member of Social Welfare and Trust Society at IoBM

Pursuing a Bachelor of Business Administration with a focus on Marketing, including coursework in media planning, digital marketing, and brand management.