Maguy Dia
@maguydia
Digital Media Director at Promofix, managing cross-platform campaigns and premium ad inventory for luxury international brands.
LebanonWhat I'm looking for
At Promofix, I manage digital campaign execution for agency partners and direct brands across local and regional publishers. I plan paid search, social, and programmatic display campaigns, then monitor performance and adjust budgets and targeting to improve return on ad spend.
As an external digital consultant, I have worked with Apco worldwide – Dubai, HIC LLC, and Reflection Advertising DMCC on campaign execution, media buying, and performance reporting. I also managed premium ad inventory for luxury international brands, including Chanel, Louis Vuitton, and Boucheron, using Google Ad Manager.
Experience
Work history, roles, and key accomplishments
Senior Executive Operations – Digital Operations
Promofix
Sep 2022 - Present (4 years 1 month)
Managed end-to-end digital campaign execution for agency partners and direct brands, developed data-driven strategies, and optimized multi-platform paid media campaigns to maximize ROI.
External digital consultant – Digital Media director
1-Apco worldwide – Dubai; 2-HIC LLC; 3-Reflection Advertisin
Sep 2020 - Present (6 years 1 month)
Negotiated and secured high-value digital advertising inventory, managed end-to-end execution for multiple projects, and built strong client relationships through clear communication and performance reporting.
External digital consultant – Digital Operations
Tactile Group
Feb 2022 - Feb 2023 (1 year)
Led paid search and social media advertising strategy for a restaurant portfolio across Meta Ads and Google Ads, driving brand awareness and customer foot traffic.
Online Media Buying & Booking Coordinator
Adline Media Network
Apr 2010 - Sep 2022 (12 years 5 months)
Managed digital advertising accounts for agency partners and direct clients, coordinated multi-channel campaigns, and utilized media management software to process bookings and track deliverables.
Trainee in the motor, accounting and risk management department
Cape Insurance
Jan 2009 - Feb 2010 (1 year 1 month)
Assisted with policy issuance and filing in the motor, accounting, and risk management departments.
Education
Degrees, certifications, and relevant coursework
Université Saint Joseph (USJ)
License en Sciences des Assurances, Insurance Sciences
2007 - 2010
Pursued a License en Sciences des Assurances, focusing on insurance sciences.
Ecole des Filles de la Charité
Lebanese Baccalauréat, Economics and Sociology
2004 - 2007
Completed the Lebanese Baccalauréat with a focus on Economics and Sociology.
Tech stack
Software and tools used professionally
Availability
Location
LebanonAuthorized to work in
Salary expectations
Job categories
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