Laetitia Khalil
@laetitiakhalil
I grow e-commerce sales and media performance for L’Oréal across MENA retailers.
LebanonWhat I'm looking for
At WPP Media, I lead e-commerce media strategy and execution for L’Oréal MENA across major regional e-retailers, exceeding sales targets by 30%.
I shape online brand strategies, Annual Business Reviews, media investments, and retailer partnerships to unlock growth. I also launched innovative activations, including MENA’s first live shopping initiative, driving a 35% uplift in engagement.
Previously, I executed full-funnel display and search strategies across more than 10 e-commerce platforms, improving ROAS by 25% year-on-year and contributing to 47% sell-out growth. I managed more than $11M in media investment using data-driven insights.
I bring experience from L’Oréal Groupe, CMA CGM, and consulting projects, combining marketing, business intelligence, and practical strategy. I work fluently in Arabic, English, and French.
Experience
Work history, roles, and key accomplishments
Senior E-Commerce Executive
WPP Media
Aug 2025 - Present (1 year 1 month)
Led media strategy and execution across major MENA e-Retailers, exceeding sales targets by 30% and delivering annual business reviews. Collaborated with retailer teams to launch innovative activations, generating 35% uplift in engagement.
Event Planner
Tempo Nomads
May 2022 - Present (4 years 4 months)
Oversaw logistics, vendor coordination, and on-site operations to ensure smooth event experience.
E-Commerce Executive
WPP Media
Dec 2023 - Aug 2025 (1 year 8 months)
Executed full-funnel display and search strategies across 10+ e-commerce platforms, achieving a 25% average increase in ROAS year-on-year. Strategized and optimized over $11M in media investment, contributing to 47% growth in sell-out.
Math/English Teacher
Acadomia
Apr 2022 - Nov 2023 (1 year 7 months)
Adapted lesson plans based on student progress and learning needs.
Analyzed competition's monthly performance across markets and identified key insights to propose innovations. Collaborated with country and MENA teams to drive e-commerce growth and deliver monthly reporting dashboards.
Business Intelligence Intern
CMA CGM
Jun 2022 - Aug 2022 (2 months)
Analyzed data to create dashboards and reports identifying financial and market trends impacting business strategy. Conducted interactive presentations for effective communication of data to a diverse audience.
Consultant
180 Degree Consulting Club
Apr 2021 - May 2022 (1 year 1 month)
Led several projects providing analysis, recommendations, and workable business plans. Developed tailored strategies and data-driven marketing solutions to enhance NGOs' performance and branding.
Junior Consultant
ESA Consulting Club
Jul 2020 - Mar 2021 (8 months)
Attended seminars by consultants and management firms while participating in case workshops and competitions.
Group Assistant
Scout du Liban
Jan 2017 - Jun 2018 (1 year 5 months)
Led 35 girls aged between 9 and 11 years old.
Education
Degrees, certifications, and relevant coursework
Amazon
Amazon Ads Certified, Digital Advertising
2024 - 2024
Earned Amazon Ads certifications in Analytics, Brand Marketing, Performance, and Planning & Strategy.
ESSEC Business School
Master in Management (M1), Management
2022 - 2023
Completed the first year of a Master in Management as part of a double diploma with the Global BBA program.
Google Digital Garage
Fundamentals of Digital Marketing, Digital Marketing
2022 - 2022
Completed the Fundamentals of Digital Marketing certification.
Sciences Po Paris
Exchange Program, Exchange Program
2021 - 2021
Participated in an exchange program during the fall semester of 2021.
ESA Business School
Bachelor of Business Administration (BBA), Business Administration
2019 - 2021
Earned a Bachelor of Business Administration (BBA) from ESA Business School.
Microsoft
Microsoft Office Specialist, Office Productivity
2020 - 2020
Earned Microsoft Office Specialist certification in Excel, PowerPoint, and Word.
Collège Saint Joseph Antoura
Baccalaureate, Science
2010 - 2019
Grade: Distinction
Completed French and Lebanese baccalaureates with distinction in the Science track.
Tech stack
Software and tools used professionally
Availability
Location
LebanonAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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