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Harout Tchilinguirian

@harouttchilinguirian

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Senior Paid Social Associate at iProspect, leading American Express campaigns across five GCC markets.

Lebanon

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At iProspect - Dentsu Aegis Network, I lead paid social strategy and performance for American Express across five GCC markets. I develop media plans and optimize campaigns to support client acquisition and growth objectives.

I share weekly performance insights and recommendations with stakeholders, and work with platform partners including Meta, Google, and Apple Search Ads to identify optimization opportunities.

Previously, as a Paid Social Associate at Merkle - Dentsu Aegis Network, I executed campaigns across Meta, TikTok, and Snapchat for accounts including Cenomi and Virgin Mobile. I used performance data to improve campaign efficiency and produced recurring performance and creative reports.

At Bobolink Creative Agency, I progressed from Social Media Intern to Senior Social Media Specialist. I developed social media strategies, directed integrated content and communication campaigns, and evaluated performance for clients across the UAE, Qatar, and Lebanon.

Experience

Work history, roles, and key accomplishments

Current

Senior Paid Social Associate

Current

iProspect - Dentsu Aegis Network

Jul 2023 - Present (3 years 4 months)

Lead paid social strategy and performance across five GCC markets, driving full-funnel campaigns aligned with client acquisition and growth objectives. Present weekly performance insights to stakeholders and mentor junior team members.

Paid Social Meta Ads Google Ads Apple Search Ads Programmatic Advertising Campaign Optimization Data Analysis Stakeholder Management Mentorship

Paid Social Associate

Merkle - Dentsu Aegis Network

Jul 2021 - Jun 2023 (1 year 11 months)

Executed paid social campaigns end-to-end across Meta, TikTok, and Snapchat, overseeing setup, activation, monitoring, and optimization. Produced performance reports and collaborated cross-functionally to ensure campaign alignment.

Paid Social Meta Ads TikTokAds Snapchat Ads Campaign Management Data Analysis Reporting Cross Functional Collaboration

Senior Social Media Specialist

Bobolink Creative Agency

Jul 2020 - Jun 2021 (11 months)

Led social media strategy development and directed integrated content campaigns to strengthen brand positioning. Oversaw creative direction and evaluated campaign performance to deliver data-driven recommendations.

Social Media Strategy Content Strategy Creative Direction Campaign Management Data Analysis Digital Marketing

Social Media Specialist

Bobolink Creative Agency

Jun 2019 - Jun 2020 (1 year)

Executed social media campaigns across Facebook and Instagram, developed creative content, and managed paid social activations. Produced analytical reports and stayed current on emerging platforms and tools.

Social Media Facebook Ads Instagram Ads Content Creation Paid Social Reporting Trend Analysis

Social Media Intern

Bobolink Creative Agency

Jun 2018 - Jul 2018 (1 month)

Supported execution of social media campaigns, assisted in content creation and scheduling, and helped monitor campaign performance for internal reporting.

Social Media Content Creation Scheduling Research Reporting