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Maggie Reilly

@maggiereilly

Digital marketer with 12+ years in wine, restaurants, media, combining creative strategy with data to boost engagement, search visibility, & revenue.

United States

Message

What I'm looking for

I’m looking for a fully remote marketing role with a company that values customers, supports employees, & welcomes creative ideas. My DTC work serves customers with distinct tastes & preferences, which I turn into campaigns that deliver results. I’m open to DTC & B2B roles where I can own projects, build marketing programs, & collaborate with a thoughtful team.

At Wine Marketing Group, I manage Flash Deal campaigns across email, web, SEO, and UX, contributing to a 10% year-over-year revenue increase by aligning promotions, creative assets, landing experiences, and customer insights.

I optimize email strategy for a database of approximately 175K contacts through segmentation, lifecycle messaging, and testing. This work increased email click rate and revenue per message by 30%.

I develop SEO and organic content strategies that expanded search visibility by 164%, and support Case Club campaigns that drove 1,000+ new subscribers and 3,000+ renewals.

Previously, I developed digital content strategies at Del Val Media Publishing and coordinated production and marketing at Starr Restaurants, including supporting the company-wide rebrand.

Experience

Work history, roles, and key accomplishments

Current

Marketing Projects Specialist

Current

Wine Marketing Group

Mar 2021 - Present (5 years 7 months)

Manage Flash Deal campaigns across email, web, SEO, & UX, contributing to 10% revenue growth YOY. Optimize email strategy for ~175K contacts, increasing email click rate and revenue per message by 30%. Developed SEO and organic content strategies expanding search visibility by 164%. Supported Case Club membership through campaigns and content, driving 1,000+ new subscribers and 3,000+ renewals.

Digital Content Manager

Del Val Media Publishing

Apr 2018 - Mar 2021 (2 years 11 months)

Developed SEO, content, email, and social strategy across media brands. Built paid search strategy from the ground up, optimizing Google Ads on a modest budget and using social media and location targeting to drive traffic.

Production & Marketing Coordinator

Starr Restaurants

Oct 2014 - Apr 2018 (3 years 6 months)

Managed marketing production for 30+ restaurant brands, coordinating print and digital collateral, photography, social campaigns, and web content. Supported the company-wide rebrand by organizing and writing web content, overseeing photoshoots, and translating restaurant brand identities into stories.