MNMafuno Nathundu
@mafunonathundu
Results-driven senior iGaming account manager specializing in VIP retention.
MalawiWhat I'm looking for
I am a results-driven Senior Key Account Manager with over five years of proven experience across sportsbook, casino, VIP management, affiliate operations, and CRM in African markets.
I have managed and grown key accounts for major brands across multiple countries, led retention, reactivation, and VIP strategies, and consistently delivered revenue growth and improved player lifetime value.
I train and mentor junior Key Account Managers, set and monitor KPIs, and streamline workflows using tools like Salesforce and NetRefer to improve operational efficiency and customer journeys.
I also design and run CSR initiatives, collaborate cross-functionally with product, CRM, payments and risk teams, and bring a data-driven, player-focused approach to driving commercial outcomes and improving customer experience.
Experience
Work history, roles, and key accomplishments
Senior Key Account Manager
888Africa
Jun 2023 - Oct 2025 (2 years 4 months)
Managed and grew key accounts across Bacelabet, BetLion and 888Bets in six African markets, improving VIP retention and increasing player lifetime value through targeted engagement and personalized service. Led and trained junior KAMs, streamlined workflows with Salesforce, and coordinated cross-functional teams to boost conversion and revenue.
Affiliate Manager
Premier Bet
Nov 2019 - Jun 2023 (3 years 7 months)
Managed the full affiliate programme using NetRefer, recruiting and training partners to grow acquisition and monthly active players while monitoring KPIs and ensuring compliance with brand and responsible gaming policies. Coordinated campaigns and partner communications to improve conversions and revenue.
VIP Key Account Manager
Premier Bet
Managed VIP and high-value player portfolios with personalized offers and rapid escalation handling, improving VIP engagement and lifetime value through tailored bonuses and close coordination with product, payments, and risk teams.
Online Manager
Premier Bet
Oversaw daily operations of the Premier Bet online platform including deposits, withdrawals, product performance and CRM campaigns, improving conversion and reducing escalations through data-driven optimizations and SLA management.
Manager – Premier Projects
Premier Bet
Led CSR initiatives across Malawi, managing partnerships, budgets, reporting and community programmes that enhanced brand goodwill and delivered measurable social impact through sports development and outreach events.
Education
Degrees, certifications, and relevant coursework
Malawi Institute of Journalism
Diploma in Investigative Journalism, Investigative Journalism
2013 - 2018
Grade: 80
Completed a Diploma in Investigative Journalism with coursework in investigative reporting, media law, ethics, and news research.
The Polytechnic, University of Malawi
Diploma in Media Studies, Journalism & Media Communication
2013 - 2016
Grade: 75
Completed a Diploma in Media Studies with a major in Journalism and Media Communication, focusing on journalism principles and media practice.
Tech stack
Software and tools used professionally
Availability
Location
MalawiAuthorized to work in
Salary expectations
Job categories
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