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Maegan Marcheggiani

@maeganmarcheggiani

Senior Marketing Designer at Blue Frontier creating brand assets, case studies, and video for digital and print channels.

United States
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At Blue Frontier, I create digital and print marketing assets that tell the company’s story, elevate its brand, and support engagement across channels. I’ve also created location-specific case studies using research and data, and produced company videos using Premiere Pro.

At NextEra Energy Inc., I was the lead creative resource for Marketing & Communications, working with cross-functional teams on experiences for the Florida Power & Light website and mobile app. I led the design and launch of the company’s rebranded mobile app and created a design work tracking system in Monday.com.

At Leathers & Associates, I managed 20 end-to-end custom playground builds and worked directly with customers to define project scope and design. Earlier, at Frank Entertainment Group and Anthropologie, I created marketing collateral and in-store displays, including seasonal window displays drawn and built by hand.

Experience

Work history, roles, and key accomplishments

BF
Current

Senior Marketing Designer

Blue Frontier

Jan 2025 - Present (1 year 10 months)

Working closely with the Head of Marketing to create visually compelling assets that tell the Blue Frontier story, elevate the brand, and drive engagement across multiple channels. Designing both digital and print marketing assets including email campaigns, social media graphics, landing pages, paid media ads, infographics, brochures, one-pagers, event signage, and trade show collateral.

NextEra Energy Inc. logoNI

Senior Digital Experience Specialist (UX/UI)

Jan 2018 - Dec 2024 (6 years 11 months)

Acted as lead creative resource for Marketing & Communications department, collaborating with cross-functional teams to create seamless, end-to-end, user experiences for the Florida Power & Light website and mobile app. Supported digital design team with design, content, resource coordination and communication between stakeholders and developers.

LA

Designer & Project Manager

Leathers & Associates

Jan 2016 - Dec 2018 (2 years 11 months)

Served as both designer and project manager for a family-owned, custom playground company with a rich 50-year history. Led the creative development and execution of playgrounds across the United States, establishing efficient processes to guide clients through projects with organized timelines, budgets and development plans.

FG

Marketing Graphic Designer

Frank Entertainment Group

Jan 2015 - Dec 2016 (1 year 11 months)

Led the marketing department as the primary designer, creating all customer-facing print and digital collateral for Frank Theaters, CineBowl & Grilles and Revolutions Bowling establishments. Utilized Adobe Creative Suite to produce location-specific ads, menus, coupons, social media and email graphics.

Education

Degrees, certifications, and relevant coursework

Auburn University logoAU

Auburn University

Bachelor of Industrial Design, Industrial Design

2007 - 2011

Grade: Cum Laude

Bachelor of Industrial Design, graduated Cum Laude.

Human Factors International logoHI

Human Factors International

Certified Usability Analyst (CUA), Usability and User Experience

Certified Usability Analyst (CUA) and Certified User Experience Analyst (CXA).

Human Factors International logoHI

Human Factors International

Certified User Experience Analyst (CXA), Usability and User Experience

Certified Usability Analyst (CUA) and Certified User Experience Analyst (CXA).

Nielsen Norman Group logoNG

Nielsen Norman Group

UX Certification (UXC), User Experience

UX Certification (UXC).

Salesforce logoSA

Salesforce

Salesforce Certified UX Designer, User Experience Design

Salesforce Certified UX Designer.

AS

ASSC

ASSC Certified Yellow Belt, Lean Six Sigma

Lean Six Sigma Certification, ASSC Certified Yellow Belt.

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