BHBrittni Herron
@brittniherron
Passionate Senior Graphic Designer with over 10 years of experience.
United StatesWhat I'm looking for
I am a passionate and results-driven Senior Graphic Designer with over 10 years of experience in leading design teams and creating impactful brand identities. My expertise lies in translating business objectives into creative concepts that elevate brand experiences, drive customer engagement, and generate measurable results. I excel in strategic project management and fostering cross-functional collaboration to achieve business goals.
In my current role as a Senior Graphic Designer at Southwestern Family of Companies, I lead the creative strategy for 26 subsidiary brands, ensuring cohesive visual identities and delivering interactive UX/UI designs. I have successfully managed the end-to-end development of brand identities in under 30 days, producing dynamic logos, websites, and marketing materials that drive immediate business growth. My previous experience includes directing a team at The Clever Factory and designing high-profile marketing campaigns at Apple, where I contributed to the development of comprehensive global brand guidelines.
Experience
Work history, roles, and key accomplishments
Sr Graphic Designer
Southwestern Family of Companies
Jan 2023 - Present (2 years 5 months)
Led creative strategy for 26 subsidiary brands, delivering interactive UX/UI designs and marketing collateral that increased audience engagement and revenue. Spearheaded the creation of a globally accessible leadership development program and managed end-to-end brand identity development, driving business growth.
Project Manager (Design)
The Clever Factory
Jan 2022 - Present (3 years 5 months)
Directed a team of five designers, delivering over 500 product designs for major retail clients while ensuring brand consistency. Enhanced team efficiency by introducing new project management tools, improving productivity and reducing project turnaround times.
Creative Expert
Apple
Jan 2019 - Present (6 years 5 months)
Designed and executed high-profile marketing campaigns for global app launches, ensuring consistent and on-brand presentations across international markets. Collaborated with cross-functional teams to produce audience-centric visuals and contributed to the development of global brand guidelines.
Education
Degrees, certifications, and relevant coursework
Middle Tennessee State University
B.F.A., Graphic Design
Graduated with a Bachelor of Fine Arts in Graphic Design. Focused on developing strong design principles and creative problem-solving skills.
Columbia Community College
A.S., Marketing
Completed an Associate of Science degree in Marketing. Gained foundational knowledge in marketing strategies and consumer behavior.
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