Madhu Gengatheran

Led UX strategy and product design across enterprise, B2B, and digital transformation initiatives, turning ambiguous business requirements into clear product experiences and scalable information architectures. Designed a custom appraisal platform for PVA and drove discovery for Forest River's digital replatforming.

Designed and launched AI-driven enterprise SaaS solutions for Fortune 500 clients, contributing to $10M+ in digital transformation impact with a 95% sprint completion rate. Pioneered Generative AI design governance and GPT-assisted workflows, reducing design iteration time by 30%.

Designed scalable payment workflows from concept to launch, increasing transaction completion by 32% through improved user flows, interaction patterns, and prototyping. Worked in agile sprints to turn research into intuitive experiences for complex financial data structures.

Created branded digital campaigns and interactive experiences for research institutions and NGOs, increasing audience engagement by 45%. Translated complex information into clear visual systems with cross-functional teams, laying foundations for scalable design patterns.

Activities and societies: Co-founded Auledge, a podcast platform, through the Startup Studio accelerator.

Pursued a Master of Professional Studies in Digital Product Design, co-founding a podcast platform through the Startup Studio accelerator.

Activities and societies: Co-founded Auledge, a podcast platform, through the Startup Studio accelerator.

Pursued a Master of Professional Studies in Digital Product Design, co-founding a podcast platform through the Startup Studio accelerator.

Earned a Bachelor of Design in Graphic Design from the University of Illinois at Chicago.