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Madhu Gengatheran

@madhugengatheran

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Senior Experience Designer specializing in user-centered design, GenAI governance, and enterprise product strategy.

United States

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What I'm looking for

I’m seeking senior UX/product design roles where I can lead user-centered design, scale design systems and GenAI practices, collaborate with cross-functional teams, and drive measurable product impact.

I am a Senior Experience Designer with a strong track record delivering UX research, information architecture, and scalable design systems for enterprise clients across insurance, life sciences, retail, and financial sectors. I led user journey projects and created personas, journey maps, and IA that reduced development time by 30%.

I collaborate closely with product managers, engineers, and C-suite stakeholders to shape product roadmaps for multimillion-dollar digital initiatives, maintaining high sprint completion rates through dual-track Scrum. I also pioneered an internal GenAI design governance framework and reusable AI style guides to accelerate conversational interface and document retrieval projects.

My background includes hands-on design work across web and mobile (iOS) interfaces, rapid prototyping, usability testing, and accessibility evaluation. I’ve supported cross-functional teams to improve payment completion rates by 32%, increased audience engagement and brand recognition for research institutions, and delivered integrated campaigns with measurable lift.

Experience

Work history, roles, and key accomplishments

Current

Senior Experience Designer

Current

Cognizant

Jun 2022 - Present (3 years 3 months)

Led design research and UX across 8+ enterprise user-journey projects for insurance, life sciences, retail and financial clients, creating personas, journey maps and scalable design systems that reduced development time by 30% and supported $10M+ initiatives.

UX Research Design Systems Information Architecture Wireframing Prototyping Conversation Design GenAI Governance Agile

Product Design Intern

NATE

Feb 2022 - May 2022 (3 months)

Supported redesign of payment flow across 8+ screens and partnered with iOS engineers to build a responsive system that improved payment completion rates by 32%.

Responsive Design A B Testing Usability Testing Heuristic Analysis Accessibility

Designer

Sandbox Studio

Aug 2019 - Jul 2020 (11 months)

Led creative strategy and visual identity for research institutions including Fermi National Accelerator Lab and University of Chicago, increasing audience engagement by 45% and improving brand recognition.

Visual Branding Brand Strategy Figma Adobe Creative Suite Illustration Art Direction

Design Intern

Kohler Co.

Jun 2018 - Aug 2018 (2 months)

Maintained visual brand consistency across Kohler's luxury portfolio and executed integrated campaigns that achieved 25% higher open rates and cohesive omnichannel experiences.

Brand Design Campaign Execution Adobe Creative Suite HTML CSS Visual Consistency

Education

Degrees, certifications, and relevant coursework

Parsons School of Design & Cornell Tech

Master of Professional Studies, Digital Product Design

2021 - 2022

Activities and societies: Co-founded Auledge (podcast platform) through Startup Studio accelerator

Completed a Master of Professional Studies in Digital Product Design, co-founding a podcast platform through a startup studio accelerator during the program.